IMG’s three sports sponsorship trends to watch in 2026 Sport Business Look out for higher demands on AI, more prediction markets and greater sophistication in women’s sport sponsorships next year, says IMG partnerships expert Sam Galet. As we close out 2025 and look ahead to 2026, the sports business landscape is once again at an inflection point. Rightsholders, brands and agencies are all asking the same [...]
Dazn set to unveil subscription featuring all pay-per-view events Sport Business Dazn will next month announce full details of its new premium subscription product which will include all pay-per-view events. The UK-based global sports streaming platform believes it will offer value for money to viewers who buy many of its PPV boxing shows while increasing viewership across those top-tier events, which number around 15 annually. “We [...]
NHL and Serie A team up ahead of 2026 Winter Olympics Sport Business The NHL is joining forces with Italian football’s Serie A to cross-promote ahead of next year’s Winter Olympics in Milan-Cortina. The National Hockey League (NHL), National Hockey League Players’ Association (NHLPA) and Serie A have agreed a global content partnership around the NHL’s 2025 European Player Media Tour next month. This year, the annual event [...]
Shark Tank star Mark Cuban joins $750m private equity sports fund May 27, 2025 Star of Shark Tank and former Dallas Mavericks majority owner Mark Cuban is part of a new $750m private equity sports fund. Harbinger Sports Partners Fund will look to acquire minority stakes across a number of sports including Major League Baseball (MLB), National Football League (NFL) and National Basketball Association (NBA). Other figures included are [...]