How Nike’s Jordan deal changed sports industry: new Ben Affleck and Matt Damon film to tell story April 20, 2022 Ben Affleck and Matt Damon are to star in a new film about the rise of Nike from upstart trainer brand to global sportswear giant. The movie will focus on Nike’s unlikely pursuit of a contract basketball star Michael Jordan – a deal which transformed the company’s fortunes and changed the course of the industry. [...]
Big Sport Quiz of 2021: How much do you remember? December 20, 2021 From teenagers sweeping to Grand Slam tennis titles to England reaching a major football final, an Olympic Games like no other and the introduction of a brand new cricket competition, it has been a hugely eventful year in sport. Off the field it has been just as transformative, with private equity and, increasingly, cryptocurrency and [...]
Ed Warner: Sewing ruling bodies together is not always the answer November 18, 2021 I’m a late adopter of LinkedIn, only joining this summer as a means of promoting Sport inc. Compiling my profile, I paused for just a second before deciding not to include my inglorious 52 days as interim chair of the British Basketball Federation back in 2018. On Sunday, as the T20 World Cup neared its [...]
Exclusive: Sportradar signs major new NBA betting data deal November 17, 2021 Sports data giant Sportradar has continued its spree of major deals by signing a new contract with the NBA until 2031, City A.M. can reveal. The agreement, announced today, will see the Swiss company provide betting data to the world-leading basketball competition on an exclusive basis. The eight-year deal extends Sportradar’s current arrangement with the [...]
Barack Obama joins NBA’s African arm as strategic partner and minority shareholder July 28, 2021 The National Basketball Association (NBA) has announced that former US president Barack Obama has joined its new African arm as a strategic partner. The 44th President of the United States will also own a minority stake in NBA Africa, which officials say he intends to use for Obama Foundation projects across the continent. Obama will [...]
Premier League and Manchester United named top of the table for cashing in on social media May 12, 2021 The Premier League and Manchester United have the most valuable social media output across all sports, according to a new report. The Premier League is projected to derive £302m from activity on Twitter, Facebook and Instagram by year end, more than any other sport competition in the world. Manchester United, meanwhile, have a digital inventory [...]
Athletes are driving the acceleration of sports investment – will we see European players follow the US trend for SPACs and NFTs? April 8, 2021 Barely a day goes by without another high-profile athlete being announced as an investor in a special purpose acquisition company (SPAC), a tech start-up or launching their own non-fungible tokens (NFTs). While the Covid-19 pandemic has created major cash-flow problems for many elite teams and leagues, there is certainly no shortage of liquidity being channelled [...]
Week in Sportbiz: Is crypto the next big player in sports sponsorship? Plus Extreme E’s Suez near miss and Amazon’s Six Nations interest March 25, 2021 Where US sports lead, others tend to follow, so it was with interest that industry insiders noted developments in Florida this week. Miami Heat’s home is set to be rebranded the FTX Arena after the NBA side struck a naming rights agreement with the cryptocurrency exchange. FTX will pay $135m for the 19-year deal, the [...]
Week in Sportbiz: Formula 1 takes the pain; Budweiser buys NBA rights; watch every PGA Tour shot; World Rugby’s bad timing; squash, the great survivor March 4, 2021 “Our goal was to try and take the pain in 2020,” Greg Maffei, president of Formula 1 owners Liberty Media, told investors this week. Maffei can consider that mission accomplished after Liberty laid bare the devastating effect of the pandemic on F1’s finances last year. F1 slipped from a $17m profit in 2019 to a [...]
Week in Sportbiz: Fifa spooked into action by Super League talk; Uefa may rip up Euro 2020 plans; London Marathon chiefs eye records January 21, 2021 Is football governing bodies’ ultimate bogeyman the European Super League in danger of actually happening? Fifa and its six confederations, including Uefa, have been sufficiently spooked into warning they will ban any footballer who takes part in a putative breakaway competition from playing in World Cups and their regional equivalents, such as the European Championship. [...]