Exclusive: Sportradar signs major new NBA betting data deal November 17, 2021 Sports data giant Sportradar has continued its spree of major deals by signing a new contract with the NBA until 2031, City A.M. can reveal. The agreement, announced today, will see the Swiss company provide betting data to the world-leading basketball competition on an exclusive basis. The eight-year deal extends Sportradar’s current arrangement with the [...]
Barack Obama joins NBA’s African arm as strategic partner and minority shareholder July 28, 2021 The National Basketball Association (NBA) has announced that former US president Barack Obama has joined its new African arm as a strategic partner. The 44th President of the United States will also own a minority stake in NBA Africa, which officials say he intends to use for Obama Foundation projects across the continent. Obama will [...]
Premier League and Manchester United named top of the table for cashing in on social media May 12, 2021 The Premier League and Manchester United have the most valuable social media output across all sports, according to a new report. The Premier League is projected to derive £302m from activity on Twitter, Facebook and Instagram by year end, more than any other sport competition in the world. Manchester United, meanwhile, have a digital inventory [...]
Athletes are driving the acceleration of sports investment – will we see European players follow the US trend for SPACs and NFTs? April 8, 2021 Barely a day goes by without another high-profile athlete being announced as an investor in a special purpose acquisition company (SPAC), a tech start-up or launching their own non-fungible tokens (NFTs). While the Covid-19 pandemic has created major cash-flow problems for many elite teams and leagues, there is certainly no shortage of liquidity being channelled [...]
Week in Sportbiz: Is crypto the next big player in sports sponsorship? Plus Extreme E’s Suez near miss and Amazon’s Six Nations interest March 25, 2021 Where US sports lead, others tend to follow, so it was with interest that industry insiders noted developments in Florida this week. Miami Heat’s home is set to be rebranded the FTX Arena after the NBA side struck a naming rights agreement with the cryptocurrency exchange. FTX will pay $135m for the 19-year deal, the [...]
Week in Sportbiz: Formula 1 takes the pain; Budweiser buys NBA rights; watch every PGA Tour shot; World Rugby’s bad timing; squash, the great survivor March 4, 2021 “Our goal was to try and take the pain in 2020,” Greg Maffei, president of Formula 1 owners Liberty Media, told investors this week. Maffei can consider that mission accomplished after Liberty laid bare the devastating effect of the pandemic on F1’s finances last year. F1 slipped from a $17m profit in 2019 to a [...]
Week in Sportbiz: Fifa spooked into action by Super League talk; Uefa may rip up Euro 2020 plans; London Marathon chiefs eye records January 21, 2021 Is football governing bodies’ ultimate bogeyman the European Super League in danger of actually happening? Fifa and its six confederations, including Uefa, have been sufficiently spooked into warning they will ban any footballer who takes part in a putative breakaway competition from playing in World Cups and their regional equivalents, such as the European Championship. [...]
The Week in Sportbiz: Fresh fears over Tokyo Olympics; Pound calls for athletes to jump vaccine queue; China’s $900m esports palace January 7, 2021 Tokyo 2020 Olympics organisers have attempted to calm fears that the Games will not go ahead after a state of emergency was declared in the city. Japan’s prime minister Yoshihide Suga announced the measures today in response to a steep rise in Covid-19 cases. The Olympics was rescheduled in response to the pandemic last summer [...]
‘Cultural relevance’ is the key to brands connecting with Generation Z sport fans October 28, 2020 ‘Cultural relevance’ is a phrase increasingly being discussed in boardrooms of brands and advertising agencies across the world. As reaching Gen Z becomes more important every year, the need to go beyond traditional marketing and connect with the values and beliefs of this audience is now vital. At Ear to the Ground, we know that [...]