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      Why World Cup hydration breaks will push traditional ads to the subs bench

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  • Formula 1: Middle East conflict hits teams’ Australian Grand Prix plans

    Sport Business

    The start of the new Formula 1 season has been disrupted by the conflict in the Middle East, with hundreds of team personnel facing a rush to reach this week’s Australian Grand Prix. Strikes and retaliatory attacks involving the US, Israel and Iran have grounded commercial flights across the region, forcing F1 teams to make [...]

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  • Allianz serves up Jannik Sinner partnership

    Sport Business

    Reigning Wimbledon champion Jannik Sinner has penned a multi-year deal with Allianz. The Italian, who takes on Novak Djokovic on Friday in the Australian Open semi-finals, has inked a partnership with the insurance giant that will see him become a global brand ambassador. Sinner said he would be looking “forward to building a collaboration with [...]

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  • Australian Open enjoys record crowds before tournament has even begun

    Sport Business

    Australian Open organisers are toasting record crowds before the Grand Slam has properly begun after a near four-fold year-on-year increase in attendance on the first day of play at Melbourne Park. More than 29,000 tennis fans poured through the gates on Monday to catch players including home favourite Bernard Tomic and Brit Dan Evans in [...]

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  • Australian Open NFTs tank in value on non-fungible token marketplace

    January 14, 2025

    NFTs sold by Tennis Australia for nearly £1.5m have tanked in value amid reports the organisation has walked away from its non-fungible token project. More than 9,000 of the NFTs, which are digital images of tennis balls, have shed up to 90 per cent of their value since the launch in 2022 by Tennis Australia. [...]

  • Brit Fearnley stuns Kyrgios at Australian Open to bank £100,000 prize money

    January 13, 2025

    British tennis prospect Jacob Fearnley achieved the biggest prize money payout of his burgeoning career by beating Nick Kyrgios in the first round of the Australian Open on Monday. Fearnley, 23, only turned professional last year after impressing on the US college circuit and quickly broke into the men’s top 100 after winning four titles [...]

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