Luke Littler face trademark is ‘smart move’ but ‘not silver bullet’, say experts Sport Business Darts sensation Luke Littler’s has moved to trademark his face amid AI deepfake fears. We ask IP and sports rights experts whether it checks out. Luke Littler and Matthew McConaughey aren’t obvious bedfellows, but the all-conquering darts sensation has taken a leaf out of the Magic Mike star’s playbook. Littler has lodged an application with [...]
Littler and Humphries set for Silverstone showdown at F1 British Grand Prix Sport Business Luke Littler and Luke Humphries will compete at the British Grand Prix this year, with Silverstone today set to confirm a darts tournament as part of the Formula 1 weekend. World champion Littler, as well as Humphries, Michael van Gerwen and Fallon Sherrock, will throw at Silverstone’s trackside Boxpark in “A Night at the Darts” [...]
Luke Littler attracts Meta to darts with Oakley glasses partnership Sport Business Tech giant Meta has entered the darts market by joining world champion Luke Littler’s ever-growing stable of partners. The deal saw Littler don a pair of Oakley Meta glasses to record his throws in a practice session filmed for social media. It sees Oakley and Meta join Xbox, fast fashion brand Boohoo, Target Darts, KP [...]
Darts, private equity and fuelling the booming sport’s growth in America January 27, 2026 Nodor Group CEO Tom Brown and PDC chief Matt Porter on private equity in darts and how to realise the sport’s potential in North America. To the south-east of Nairobi, a world away from Alexandra Palace, 2,000 Kenyans are working diligently to feed the global explosion in popularity of darts. There, at the Nodor Group’s [...]
SA20 future in doubt as Big Bash sale process squeezes cricket investment January 7, 2026 The SA20 franchise tournament is facing an uncertain financial future amid the threat of fresh competition for funding from Cricket Australia’s Big Bash, which is preparing to sell off stakes in its franchises to private investors later this year. All six SA20 franchises are owned by Indian Premier League teams, many of whom have expressed [...]
‘Luke Littler is the Tiger Woods of darts. He’s made the sport aspirational’ December 10, 2025 When Target Darts, which supplies and now manages Luke Littler, decided to test the sport’s popularity with younger audiences by exhibiting at the London Toy Fair for the first time earlier this year, the company hit a bullseye. “We made quite a bit of noise,” Target group CEO James Tattersall tells City AM. “We put [...]
World Darts Championship to leave Ally Pally’s West Hall next year December 4, 2025 The future of darts at Alexandra Palace has been resolved, with organisers of the World Darts Championship agreeing a new five-year contract to stay in north London. But the annual end-of-year jamboree is set to relocate from the venue’s West Hall to the Great Hall from next year, in a move that will help the [...]
Littler under new darts management days after going solo October 14, 2025 Luke Littler has become the first player to be managed by Target Darts just days after announcing he’d gone solo. The teenager has catapulted into sporting stardom, and earlier this year won his first World Darts Championship title at Ally Pally. Last week, however, he split from Martin Foulds’ ZXF Sports, whom he’d been with [...]
PDC boss Porter on Saudi Darts Masters and future of Ally Pally October 11, 2025 If you have tuned into the World Grand Prix of darts in Leicester this weekend, you’d have needed to stare deep into your screen to see an empty seat at the 3,000 capacity Mattioli Arena. The sport’s hottest property Luke Littler has been showing off in the early rounds, and the class of years gone [...]
Luke Littler World Matchplay prize money puts world No1 in sight July 28, 2025 Luke Littler’s prize money from his triumph over James Wade in the World Matchplay final has moved him one step closer to becoming darts world No1. The 18-year-old has become the fifth player to win the PDC Triple Crown after being victorious at the Premier League in 2024 and the World Championship earlier this year. [...]