Luke Littler attracts Meta to darts with Oakley glasses partnership February 9, 2026 Tech giant Meta has entered the darts market by joining world champion Luke Littler’s ever-growing stable of partners. The deal saw Littler don a pair of Oakley Meta glasses to record his throws in a practice session filmed for social media. It sees Oakley and Meta join Xbox, fast fashion brand Boohoo, Target Darts, KP [...]
Darts, private equity and fuelling the booming sport’s growth in America January 27, 2026 Nodor Group CEO Tom Brown and PDC chief Matt Porter on private equity in darts and how to realise the sport’s potential in North America. To the south-east of Nairobi, a world away from Alexandra Palace, 2,000 Kenyans are working diligently to feed the global explosion in popularity of darts. There, at the Nodor Group’s [...]
SA20 future in doubt as Big Bash sale process squeezes cricket investment January 7, 2026 The SA20 franchise tournament is facing an uncertain financial future amid the threat of fresh competition for funding from Cricket Australia’s Big Bash, which is preparing to sell off stakes in its franchises to private investors later this year. All six SA20 franchises are owned by Indian Premier League teams, many of whom have expressed [...]
‘Luke Littler is the Tiger Woods of darts. He’s made the sport aspirational’ December 10, 2025 When Target Darts, which supplies and now manages Luke Littler, decided to test the sport’s popularity with younger audiences by exhibiting at the London Toy Fair for the first time earlier this year, the company hit a bullseye. “We made quite a bit of noise,” Target group CEO James Tattersall tells City AM. “We put [...]
World Darts Championship to leave Ally Pally’s West Hall next year December 4, 2025 The future of darts at Alexandra Palace has been resolved, with organisers of the World Darts Championship agreeing a new five-year contract to stay in north London. But the annual end-of-year jamboree is set to relocate from the venue’s West Hall to the Great Hall from next year, in a move that will help the [...]
Littler under new darts management days after going solo October 14, 2025 Luke Littler has become the first player to be managed by Target Darts just days after announcing he’d gone solo. The teenager has catapulted into sporting stardom, and earlier this year won his first World Darts Championship title at Ally Pally. Last week, however, he split from Martin Foulds’ ZXF Sports, whom he’d been with [...]
PDC boss Porter on Saudi Darts Masters and future of Ally Pally October 11, 2025 If you have tuned into the World Grand Prix of darts in Leicester this weekend, you’d have needed to stare deep into your screen to see an empty seat at the 3,000 capacity Mattioli Arena. The sport’s hottest property Luke Littler has been showing off in the early rounds, and the class of years gone [...]
Luke Littler World Matchplay prize money puts world No1 in sight July 28, 2025 Luke Littler’s prize money from his triumph over James Wade in the World Matchplay final has moved him one step closer to becoming darts world No1. The 18-year-old has become the fifth player to win the PDC Triple Crown after being victorious at the Premier League in 2024 and the World Championship earlier this year. [...]
Sports events must decide between purists and entertaining newbies June 26, 2025 With Britain in the height of its summer sporting season, Ed Warner debates how organisers must balance pleasing purists with enticing new fans. “Does anyone talk about The Season anymore? The social whirl of the Lord’s Test, Queen’s, Royal Ascot and then finally Wimbledon? I may have missed others…” I replied to this Sport inc. [...]
World Cup of Darts prize money: How much Northern Ireland won June 12, 2025 One of darts’ great spectacles takes place over the next couple of days: the World Cup of Darts. But how much prize money do you make if you win it? Darts sensation Luke Littler will make his World Cup of darts debut this week in Frankfurt as he joins great rival Luke Humphries in a [...]