Hull City’s ‘strange’ £55m loan beat Independent Football Regulator deadline Sport Business Hull City took a loan from an American billionaire whose previous hedge fund was fined $1.8bn for fraud and insider trading shortly before mandatory Independent Football Regulator scrutiny of such deals kicked in. Following their promotion to the Premier League, Hull City secured a £55m loan against the club’s stadium from Point72 Lending Ltd, a [...]
Top marks to Athlos for reimagining athletics and creating that elusive vibe Sport Business Generating atmosphere at live sport is no easy feat – and it might not be the one that everyone wants – but Athlos succeeded, writes Ed Warner. Perri Shakes-Drayton was there for it. Luke Littler might stay away because of it. Millwall and West Ham fans create it organically. The average county cricket fan at [...]
Darts star Beau Greaves gets eyes insured by Specsavers for £1m Sport Business Women’s darts sensation Beau Greaves has had her eyes insured for £1m by opticians Specsavers. The stunt came after Greaves, a 22-year-old from Doncaster who wears glasses, won a third Women’s World Matchplay at the weekend when she beat Fallon Sherrock 6-5 in the final at the Winter Gardens in Blackpool. Like Littler won the [...]
Beat Luke Littler: Netflix enters live darts with £500,000 showcase July 27, 2026 Netflix is entering live darts for the first time with a new show challenging members of the public to take on world champion Luke Littler. Beat Luke Littler will pit 20 amateur arrows fans against the teenage prodigy for a chance to win £501,000 – if they can beat him in a single leg. “Everyone [...]
Darts: PDC aims to reel in Big Fish sponsor in multi-million-pound deal May 11, 2026 Darts chiefs at the PDC are seeking a multi-million-pound deal to sponsor one of the game’s most iconic moments, the “Big Fish” checkout. The contract will guarantee a brand exposure every time someone makes a 170 checkout – the highest possible, comprising two treble 20s followed by a bullseye – at all Professional Darts Corporation [...]
Darts drives Matchroom profit as promoter warns of gambling law impact April 14, 2026 The growth of darts is driving increasing profits at Matchroom, with the resurgent sport contributing a third of the multi-sport promoters’ £44m yield. Accounts for Matchroom Holdings Limited, parent company of the pro darts circuit featuring teenage double world champion Luke Littler, showed turnover of £225.5m for the year ending 30 June 2025, up from [...]
Luke Littler face trademark is ‘smart move’ but ‘not silver bullet’, say experts March 20, 2026 Darts sensation Luke Littler’s has moved to trademark his face amid AI deepfake fears. We ask IP and sports rights experts whether it checks out. Luke Littler and Matthew McConaughey aren’t obvious bedfellows, but the all-conquering darts sensation has taken a leaf out of the Magic Mike star’s playbook. Littler has lodged an application with [...]
Littler and Humphries set for Silverstone showdown at F1 British Grand Prix March 5, 2026 Luke Littler and Luke Humphries will compete at the British Grand Prix this year, with Silverstone today set to confirm a darts tournament as part of the Formula 1 weekend. World champion Littler, as well as Humphries, Michael van Gerwen and Fallon Sherrock, will throw at Silverstone’s trackside Boxpark in “A Night at the Darts” [...]
Luke Littler attracts Meta to darts with Oakley glasses partnership February 9, 2026 Tech giant Meta has entered the darts market by joining world champion Luke Littler’s ever-growing stable of partners. The deal saw Littler don a pair of Oakley Meta glasses to record his throws in a practice session filmed for social media. It sees Oakley and Meta join Xbox, fast fashion brand Boohoo, Target Darts, KP [...]
Darts, private equity and fuelling the booming sport’s growth in America January 27, 2026 Nodor Group CEO Tom Brown and PDC chief Matt Porter on private equity in darts and how to realise the sport’s potential in North America. To the south-east of Nairobi, a world away from Alexandra Palace, 2,000 Kenyans are working diligently to feed the global explosion in popularity of darts. There, at the Nodor Group’s [...]