Premier Foods’ share price tanks as Aldi, Lidl and online shopping weigh on manufacturer October 23, 2014 Food manufacturer Premier Foods reported lower third-quarter sales yesterday, hit by consumers turning to online shopping or discount chains that stock their own brands for groceries. Shares tanked 14.6 per cent on the disappointing results yesterday to close down at 29.25p. “Market conditions in the third quarter have proved to be increasingly demanding with unprecedented [...]
Store wars: Lidl attacks Morrisons with combative ad campaign October 4, 2014 Lidl have launched a new ad campaign, ridiculing Morrisons's attempts to match their prices. This may sound like dry advertising rivalry, but the gauntlet has been well and truly thrown down. Great advertisement from @LidlUK – very clever response to @Morrisons price pledge. pic.twitter.com/zUwrEKms6c — Steve Myall (@stevemyalleats) October 4, 2014 The advert lists the steps [...]
Every Lidl helps when it comes to boosting local house prices September 21, 2014 Living close to a discount store such as Lidl can increase the price of your property by almost £30,000, according to research released today. Research by online estate agents Housesimple.co.uk looked at the location of Lidl supermarkets in some of the major towns and cities across the UK and found that, in 80 per cent [...]
Bill of the Week (It’s Back!): Lidl’s lavish V&A dinner August 28, 2014 Bill of the Week is coming out of retirement for a special appearance today. But contrary to its predecessors, which regularly toted up the price of umpteen bottles of Krug and countless Grey Goose martinis, this bill is all about frugality. One might call it a really Lidl bill. One of our roving reporters [...]
Calling all trendies and urbanites: Lidl’s £20m ads are aimed at YOU August 27, 2014 German discounter Lidl is gambling £20m on a new national TV advertising campaign to grab more middle-class shoppers from Tesco and Sainsbury’s. The ad, unveiled last night at the Victoria & Albert Museum, shows shoppers trying products at an East End market, only to find out that they were from Lidl. Products include Lidl’s £11.99 [...]
Lidl by Lidl, the discounters are still on the rise – Bottom Line August 27, 2014 Fresh data, but no fresh hope for the mid-market grocers. Tesco dropped its market share to 28.8 per cent in the 12 weeks to 17 August, down from 30.2 per cent last year. Sainsbury’s also edged down. By contrast, premium player Waitrose grew its market share to 4.9 per cent – and its take at [...]
Tesco loses market share as more than half of Brits now shop at Aldi and Lidl August 27, 2014 Tesco's rival Asda has eaten away at its market share, while more than half of Brits now shop at budget grocers Aldi and Lidl, according to Kantar Worldpanel figures. The data released this morning shows over the 12 weeks to 17 August, grocery price inflation has fallen for the 11th consecutive period and is [...]
Fashion wars… a Lidl bit of what you fancy August 20, 2014 The invasion of supermarkets into the fashion sector is hotting up after hard discounter Lidl announced yesterday it was entering the fray. The German retailer is to launch a new fashion range for women next Monday, including ankle boots for £9.99 and even a faux leather jacket for £15. Lidl already sells basic clothing such [...]
Lidl clothing range: Discount retailer challenges British supermarkets on fashion front August 20, 2014 Not content with challenging big British supermarkets on food prices, discount favourite Lidl is taking the stores on in the fashion stakes. The German retailer is about to launch a fashion range for women that includes jeans, shoes and even leather jackets, with a men's range to follow later this year. From August 25th shoppers [...]
Lidl goes on claret offensive with wine range to tempt wealthier Londoners July 16, 2014 Lidl is ploughing £12m into a wine range designed to attract wealthier customers away from rival British supermarket chains. The discount retailer which has flourished in recent penny-pinching times is heavily investing in the premium wine range, priced between £4.99 and £25.99, in a bid to attract middle class customers away from suffering supermarkets, the [...]