Calling all trendies and urbanites: Lidl’s £20m ads are aimed at YOU August 27, 2014 German discounter Lidl is gambling £20m on a new national TV advertising campaign to grab more middle-class shoppers from Tesco and Sainsbury’s. The ad, unveiled last night at the Victoria & Albert Museum, shows shoppers trying products at an East End market, only to find out that they were from Lidl. Products include Lidl’s £11.99 [...]
Lidl by Lidl, the discounters are still on the rise – Bottom Line August 27, 2014 Fresh data, but no fresh hope for the mid-market grocers. Tesco dropped its market share to 28.8 per cent in the 12 weeks to 17 August, down from 30.2 per cent last year. Sainsbury’s also edged down. By contrast, premium player Waitrose grew its market share to 4.9 per cent – and its take at [...]
Tesco loses market share as more than half of Brits now shop at Aldi and Lidl August 27, 2014 Tesco's rival Asda has eaten away at its market share, while more than half of Brits now shop at budget grocers Aldi and Lidl, according to Kantar Worldpanel figures. The data released this morning shows over the 12 weeks to 17 August, grocery price inflation has fallen for the 11th consecutive period and is [...]
Fashion wars… a Lidl bit of what you fancy August 20, 2014 The invasion of supermarkets into the fashion sector is hotting up after hard discounter Lidl announced yesterday it was entering the fray. The German retailer is to launch a new fashion range for women next Monday, including ankle boots for £9.99 and even a faux leather jacket for £15. Lidl already sells basic clothing such [...]
Lidl clothing range: Discount retailer challenges British supermarkets on fashion front August 20, 2014 Not content with challenging big British supermarkets on food prices, discount favourite Lidl is taking the stores on in the fashion stakes. The German retailer is about to launch a fashion range for women that includes jeans, shoes and even leather jackets, with a men's range to follow later this year. From August 25th shoppers [...]
Lidl goes on claret offensive with wine range to tempt wealthier Londoners July 16, 2014 Lidl is ploughing £12m into a wine range designed to attract wealthier customers away from rival British supermarket chains. The discount retailer which has flourished in recent penny-pinching times is heavily investing in the premium wine range, priced between £4.99 and £25.99, in a bid to attract middle class customers away from suffering supermarkets, the [...]
Aldi and Lidl to grab more sales from supermarket stores June 30, 2014 The amount of money spent at Britain’s larger supermarket stores is set to shrink over the next five years, new figures show, as competition from discounters, convenience stores and online gathers pace. According to research released yesterday by the industry body IGD, the value of the UK grocery market is set to rise by 16 [...]
Lidl owner to be biggest grocery retailer in western Europe by 2018 June 17, 2014 Schwarz Group, the owner of cut-price supermarket Lidl, is set to become the top grocery retailer in western Europe, with the German company likely to overtake current market leader French rival Carrefour by 2018 and perhaps as soon as the end of next year,a report released by Planet Retail yesterday claimed. With Schwarz Group only [...]