Lidl’s Lidl Surprises Christmas advert helps to keep discounter ahead of the game – Brand Index December 9, 2014 Budget supermarkets, and specifically Aldi and Lidl, have taken the British high street by storm, with consumers warmly embracing the German retailers’ “low price but high quality” message. All supermarkets have ramped up their advertising efforts in time for Christmas. However, Lidl’s Lidl Surprises displays a confidence that they can challenge the big brands not [...]
Why you won’t find Black Friday discount deals at Aldi and Lidl summed up in a single tweet November 28, 2014 Aldi has taken an overt swipe at its supermarket rivals over Black Friday deals with a single tweet. As shoppers wrestled each other over discount deals in Tesco and Asda, Aldi tweeted: "Hmm, we think we did #BlackFriday last week. Although it was just called 'Friday'. And it's the same every day!" Hmm, we think [...]
Aldi gives us a Lidl bill of the week for Christmas #FestiveFeast with chef Jean-Christophe Novelli November 24, 2014 The Cotes du Rhone and Riesling were free-flowing at terribly trendy Home House members club last night, but it wasn’t serving its usual crowd. Discount supermarket warrior Aldi was hosting its #FestiveFeast, along with celeb chef Jean-Christophe Novelli – serving a five-course Christmas meal to a room full of customers who won their seats [...]
From Ukip and bird flu to RBS and Lidl: 10 things we learned this week November 21, 2014 1. Ukip got its second member of parliament. Mark Reckless retook the seat he'd held as a Conservative. But that was really the side show to accusations of snobbish tweets and comments around immigration that were so inflamatory Ukip distanced itself from them. 2. Bird flu returned to the UK. It's unlikely to pose [...]
Christmas just got tougher for Tesco, Sainsbury and Morrisons: Lidl adds “discount” oysters to its deluxe range November 21, 2014 In a year dominated by the rise of the discount grocer, it's perhaps no surprise that Lidl and Aldi will be pulling out all the stops to bring consumers a bit of low-cost luxury. Lidl, which launched a £5 lobster in 2009, has a track record of doing exactly that but this year it's pulling [...]
Supermarkets Sainsbury’s, Tesco and Morrisons told they must shrink to survive in war against discounters Aldi and Lidl November 17, 2014 Supermarkets need to dramatically scale down their store estates if they want to stop haemorrhaging sales and return to growth, according to analysts at Goldman Sachs who sent a stark warning to the retail industry. In a research note published yesterday, Goldman Sachs said Sainsbury’s, Tesco and Morrisons must cut space by around 20 per [...]
Premier Foods’ share price tanks as Aldi, Lidl and online shopping weigh on manufacturer October 23, 2014 Food manufacturer Premier Foods reported lower third-quarter sales yesterday, hit by consumers turning to online shopping or discount chains that stock their own brands for groceries. Shares tanked 14.6 per cent on the disappointing results yesterday to close down at 29.25p. “Market conditions in the third quarter have proved to be increasingly demanding with unprecedented [...]
Store wars: Lidl attacks Morrisons with combative ad campaign October 4, 2014 Lidl have launched a new ad campaign, ridiculing Morrisons's attempts to match their prices. This may sound like dry advertising rivalry, but the gauntlet has been well and truly thrown down. Great advertisement from @LidlUK – very clever response to @Morrisons price pledge. pic.twitter.com/zUwrEKms6c — Steve Myall (@stevemyalleats) October 4, 2014 The advert lists the steps [...]
Every Lidl helps when it comes to boosting local house prices September 21, 2014 Living close to a discount store such as Lidl can increase the price of your property by almost £30,000, according to research released today. Research by online estate agents Housesimple.co.uk looked at the location of Lidl supermarkets in some of the major towns and cities across the UK and found that, in 80 per cent [...]
Bill of the Week (It’s Back!): Lidl’s lavish V&A dinner August 28, 2014 Bill of the Week is coming out of retirement for a special appearance today. But contrary to its predecessors, which regularly toted up the price of umpteen bottles of Krug and countless Grey Goose martinis, this bill is all about frugality. One might call it a really Lidl bill. One of our roving reporters [...]