Joshua vs Paul: A defining moment in evolution of sport entertainment Sport Business Tom Wild discusses how Joshua vs Paul shows sport can no longer be separated from the cultural forces that surround it. In a world where attention is fractured and loyalty is fluid, one of the most powerful tools available to help marketers cut through isn’t new at all – it’s culture. More specifically, it’s the [...]
AJ vs Paul: Netflix hosting amid WBD takeover a signal for sport Sport Business Netflix hosting Anthony Joshua’s showdown against Jake Paul this Friday, at the same time it moves closer to a possible takeover of Warner Bros Discovery, signals something bigger than a one-night spectacle. It shows live sport is changing fast. Netflix has experimented before. Last November it reported that 60m households watched Paul’s fight with Mike [...]
Mike Tyson v Floyd Mayweather to ‘give boxing fans what they want’ Sport Business The trend of big-name but ill-matched money-spinning exhibition boxing fights is set to continue after Mike Tyson and Floyd Mayweather Jr agreed to face off next year. It comes after 59-year-old Tyson’s bout with 28-year-old YouTuber Jake Paul last year became the most-streamed live sports event ever, drawing 65m concurrent views on Netflix. No broadcaster, [...]
Ricky Hatton joins boxing’s comeback trail 13 years after retirement July 7, 2025 British former two-weight world champion Ricky Hatton has become the latest high-profile boxer to announce a comeback, 13 years after he hung up his gloves. Fan favourite Hatton retired in 2012, bringing down the curtain on a career in which he became a unified world champion at light-welterweight and won a world title at middleweight. [...]
Hearn eyes Croke Park for Katie Taylor homecoming fight November 27, 2024 Katie Taylor could take on Amanda Serrano in a huge trilogy fight on home soil at Croke Park in Dublin, says the Irish star’s promoter Eddie Hearn. Undisputed light-welterweight champion Taylor and Serrano clashed for the second time on the undercard of the Jake Paul-Mike Tyson fight in Las Vegas earlier this month. The card, [...]
Ed Warner: Gold rush for athletes as sport venures into crazy territory November 21, 2024 Too much money chasing too few goods spells inflation. In the madcap pursuit of novel sporting ventures it is the athletes whose prices are swelling.
Paul vs Tyson: The Netflix drama bout to change face of streaming November 15, 2024 Dawn will be breaking over the London skyline on Saturday morning when Jake Paul and Mike Tyson finally get into the ring. The former Vine star Paul, 27, and Kid Dynamite himself, 58, will fight it out live on Netflix at the Dallas Cowboys’ AT&T Stadium having initially planned to touch globes in July before [...]
Jake Paul 10-1 career boxing record IN FULL November 15, 2024 Jake Paul could will face one of the biggest fights of his career tonight when he takes on Mike Tyson in Dallas. The American YouTuber may only have 11 professional fights to his name but tonight’s against the Kid Dynamite could eclipse any future bout. Paul has won 10 of his 11 professional fights. His [...]