Does predictability of Ashes dilute cricket’s crown jewel for fans and sponsors? Sport Business And there it is. Another Ashes over, another series defeat for England down in Australia. Brendon McCullum’s side may have ended their winless run at the MCG in one of the two-day Tests but the overall picture remains the same. It’s almost predictable; England head Down Under full of optimism and come back with their [...]
IMG’s three sports sponsorship trends to watch in 2026 Sport Business Look out for higher demands on AI, more prediction markets and greater sophistication in women’s sport sponsorships next year, says IMG partnerships expert Sam Galet. As we close out 2025 and look ahead to 2026, the sports business landscape is once again at an inflection point. Rightsholders, brands and agencies are all asking the same [...]
Rugby League Ashes a North Star for the game in England Sport Business Sports are forever trying to innovate, develop and find the next mast on which to pin their colours to. But not international rugby league. While the English domestic Super League have brought in IMG to promote and relegate teams based on a list of external criteria that some clubs already want tweaked, the international game [...]
Sky, BT, IMG, ITV and BBC: Broadcasters caught in freelancer pay fixing scandal March 21, 2025 The UK’s sports broadcaster heavyweights have been fined for unlawfully colluding to fix freelancer pay rates, leading to over £4m in penalties. BT, IMG, ITV and the BBC have all admitted to illegally sharing sensitive payment information and details to suppress wages for production staff. Sky, which also participated, avoided a financial penalty by reporting [...]
Super League Hull FC get new owners worth reported £500m December 11, 2024 Super League club Hull FC was taken over on Wednesday by two businessmen who are reportedly worth a combined £500m. The club, which lost its IMG Grade A status after the conclusion of the 2024 season, has been taken over by former Leeds Rhinos president Andrew Thirkill and businessman David Hood. The pair entered into [...]
Why Premier League has opened door to a ‘Netflix of Football’ November 25, 2024 Friday's vote could be a watershed moment that transforms the way the world’s most popular league is consumed around the world.
IMG partners with British Cycling Events in new deal October 10, 2024 British Cycling Events and IMG have announced a six-year partnership aimed at supporting the growth of the organisation’s portfolio. The firm, a subsidiary of British Cycling, was set up to deliver various two-wheeled events across Great Britain. The partnership, the organisation states, will aid events such as the Tour of Britain be elevated. IMG have [...]