McLaren, a $100m-per-year deal and Formula 1’s sponsor boom August 31, 2025 Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]
Gordon Ramsay-backed brand recruits Red Bull F1 star as ambassador August 26, 2025 Red Bull Formula 1 driver Yuki Tsunoda has signed a deal to promote Gordon Ramsay-backed cookware brand HexClad. Tsunoda, 25, will wear the brand’s logo on his helmet when the F1 season resumes this week with the Netherlands Grand Prix at Zandvoort. Superstar chef Ramsay is a minority investor in HexClad and stars with the [...]
Haileybury: Inside the private school producing sport stars like Piastri August 13, 2025 Haileybury boasts some of Britain’s great modern athletes, and now they’re supporting Australian Oscar Piastri as he chases a world title. But how do they churn out talent? Formula 1’s man to beat at the moment is Oscar Piastri and, while a sportsperson from Melbourne may usually be associated with schooners, shoeys and thongs, there’s [...]
Formula 1 to open new F1 Box venue in London’s Westfield Stratford August 11, 2025 Formula 1’s love affair with a new generation of fans is set to expand further with F1 Box, a new experience for fans in east London. Opening at Westfield Stratford in time for next weekend, F1 Box stems from the popular F1 Arcade in the Square Mile. The set-up will include a new simulator experience [...]
Revolut enters F1 with title sponsorship of new Audi team July 30, 2025 Revolut has announced its entry into Formula 1 as title partner of the new Audi F1 team, which will compete from next year. The partnership has been described as long-term and will see the fintech giant – currently the subject of a clash between Chancellor Rachel Reeves and Bank of England boss Andrew Bailey – [...]
Formula E signs World Championship extension with FIA until 2048 July 25, 2025 Formula E has extended its exclusive contract with motorsport governing body the FIA, meaning it will remain the only all-electric single-seater World Championship until at least 2048. It comes ahead of the climax of Formula E’s 11th season in London this weekend, where Nissan driver Oliver Rowland is set to be crowned champion on home [...]
Tennis shines a light on new competition law battleground in sport July 20, 2025 Does the tennis court situation prove that communication is always the answer, asks Thorndon Partners co-founder Charles McKeon. The problem with trying to shut down a conversation is that it often has the opposite effect. That’s a lesson the governing bodies of tennis may be learning the hard way. Public and private communications between players [...]
Lando Norris sells side hustle to Adrian Newey-backed group July 11, 2025 McLaren F1 star Lando Norris has sold a majority stake in Quadrant, the entertainment and gaming brand he founded, to a company backed by Adrian Newey. London-based Veloce Media Group has agreed a deal which will see Norris remain the second-largest shareholder in Quadrant with a stake of more than 20 per cent. Quadrant was [...]
Apple eye Formula 1 rights as streaming rights battle looms July 9, 2025 Tech giant Apple is in talks to show Formula 1 as the fight for racing rights across the world steps up. The US firm, which is an established streamer of sport, is looking to gain access to the rights for North America with ESPN’s deal coming to a close at the end of this season. [...]
Experience the thrill of the Belgian Grand Prix in luxury with City Winners July 9, 2025 THIS PRIZE DRAW IS NOW CLOSED For Formula 1 fans, the chance to attend a Grand Prix weekend is nothing short of a dream come true. City Winners is offering an extraordinary opportunity to make that dream a reality by entering a prize draw for a VIP weekend at the iconic Belgian Grand Prix. This [...]