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football

  • Is director training the answer to football’s governance woes?

    July 31, 2025

    A new study suggests reforming football governance by testing and training directors. But is the regulator capable, asks Ed Warner? Countless millions follow professional football in England, claiming allegiance to a favourite club whose fortunes are entwined daily with each individual’s emotions, their highs and lows in seemingly unavoidable synchronicity. Turns out these essential forces [...]

  • Will Lionesses increase interest in women’s football? I asked fans at parade

    July 30, 2025

    I joined more than 65,000 people lining The Mall yesterday as the Lionesses celebrated their Women’s Euro 2025 triumph with an open-top bus parade. The excitement was palpable from exiting St James’s Park tube station, with fans walking steadfastly towards the Queen Victoria Memorial, where the procession culminated in a ceremony in front of Buckingham [...]

  • Exclusive: Arsenal star joins athlete investors in UK fitness brand Hytro

    July 30, 2025

    Arsenal star Jurrien Timber has joined a growing group of athletes investing in Hytro, the UK-based blood flow restriction brand used by leading sports teams and space missions. Timber, his twin brother Quinten, who is also a Netherlands international, and NFL player Benjamin St-Juste, a cornerback for the LA Chargers have all made investments via [...]

  • London Spirit: Tech titans strike Nike kit deal in Hundred first

    July 30, 2025

    London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year.  The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]

  • Rare Lionesses ‘Champions’ shirt almost gone as sales rocket 250 per cent

    July 29, 2025

    Special Lionesses replica shirts commemorating their Women’s Euro 2025 victory have almost sold out as fans revel in Sunday’s historic win. The Nike kit, which costs £125 and is emblazoned with “Champions” and the number 25 on the back, only launched after England’s triumph over Spain. It is part of a range of new merchandise [...]

  • Women’s football must capitalise on momentum of Lionesses’ success

    July 29, 2025

    England’s Euros victory should spur more growth in women’s football but the game cannot rely solely on the Lionesses, says Deloitte’s Jennifer Haskel. The Lionesses are champions of Europe for the second successive time and have become the first England senior team in history to win a tournament overseas. This moment is significant for the [...]

  • Lionesses’ Euro triumph draws UK’s biggest TV audience of year

    July 28, 2025

    The Lionesses’ historic victory in the Women’s Euros final on Sunday night pulled in more than 16m viewers, making it the UK’s most watched television moment of 2025. A peak live audience of 12.2m viewers watched England beat world champions Spain on penalties across BBC One and iPlayer.  Viewership of the final in Basel, Switzerland [...]

  • Lionesses to celebrate Women’s Euros triumph with open-top bus parade

    July 28, 2025

    The Lionesses will celebrate their Women’s Euros triumph with an open-top bus parade through central London on Tuesday. England defeated Spain on penalties in a dramatic final on Sunday in which Chloe Kelly netted the decisive kick after the Lionesses once again came from behind to force extra time. The Lionesses flew home from Switzerland [...]

  • How 2025 Women’s Euros has already broken record after record

    July 27, 2025

    The 2025 Women’s Euros concludes on Sunday, when the Lionesses will aim to their title against Spain, their nemeses from the last World Cup final. But before a ball has been kicked in Basel, the tournament has already been a record-breaker by just about every key metric. Here, City AM digs into those numbers. Ticket [...]

  • Jess Carter, the Online Safety Act and a problem that won’t go away

    July 26, 2025

    Online racist and misogynistic abuse of Lionesses defender Jess Carter during the Women’s Euros echoes that faced by Bukayo Saka, Marcus Rashford and Jadon Sancho after the men’s Euro 2020 final. The Online Safety Act 2023 aimed to make the UK the world leader in this area, so why are we still asking how to [...]

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