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      Is Guinness Bristol City deal a sign of football shirt sponsorships to come?

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Football finance

  • Chelsea sale heading for full time as deadline arrives for potential world record £2.5bn deal

    April 13, 2022

    This is a big week for Chelsea Football Club on the field, with the Blues’ men’s and women’s teams both preparing for FA Cup semi-finals on Sunday. For the men, the game is a must-win if they are to lift a trophy this season, as well as a chance to bounce back from a painful [...]

  • Fifa takes on Netflix and Amazon Prime by launching new streaming service Fifa+

    April 13, 2022

    Fifa has joined the likes of Netflix and Amazon Prime by launching its own streaming platform Fifa+. The free service will provide football fans with live matches from around the world, along with archive content and documentaries.  “Fifa+ will provide access to live matches from every corner of the world, interactive games, news, tournament information, [...]

  • Prospective Derby County owner says Rooney will remain with club

    April 12, 2022

    Derby County’s potential new owner Chris Kirchner has said Rooney will remain with the struggling Championship outfit. Rooney, former England, Everton and Manchester United player, was approached for the top job with the Toffees in January but Frank Lampard since filled the position. Rooney has previously said that he’d see out the season in the [...]

  • Stephen Pagliuca: Boston Celtics owner breaks silence, vowing to make ‘substantial’ Chelsea bid

    April 12, 2022

    Potential Chelsea FC buyer Stephen Pagliuca says he will submit a “substantial and credible” bid for the European champions, while hinting at reducing his stake in Italian club  Atalanta. In a statement reported first by Sky News, the co-owner of the Boston Celtics basketball team also pledged to support both the men’s and women’s teams [...]

  • Crystal Palace defender named in top five most valuable European breakthrough prospects

    April 11, 2022

    Crystal Palace and England defender Marc Guehi has placed fifth in a list of the most valuable young footballers. The CIES Football Observatory listed the top 50 players to have made their debut this season in one of Europe’s top five leagues before turning 23. Ex-Chelsea centre back Guehi has an estimated transfer value of [...]

  • Multiple US investors signal interest in £350m deal with Farhad Moshiri for Everton

    April 11, 2022

    Everton are the latest Premier League club to attract interest from US investors, according to reports. The Merseyside club have made huge losses under owner Farhad Moshiri, who has spent heavily on players in a failed attempt to restore the Toffees to former glories. Russia’s invasion of Ukraine has also hit Everton, who have been [...]

  • European football confirms new ‘financial sustainability regulations’ to replace FFP

    April 7, 2022

    European football’s governing body Uefa has confirmed the adoption of new “financial sustainability regulations” to replace its controversial financial fair play rules (FFP). The biggest change under the new system will see clubs’ spending on wages, transfers and agents capped at 70 per cent of revenue. The financial sustainability regulations will apply to all teams [...]

  • Liverpool FC NFT sale: Reds raise £1.1m but 95 per cent of digital artwork left unsold

    April 4, 2022

    Liverpool have closed their controversial NFT sale after selling just over five per cent of the available digital artworks of players such as Mohamed Salah. In the biggest project of its kind from a Premier League football club, Liverpool partnered with Sotheby’s to sell up to 171,072 NFTs for $75 (£57) each – $12.8m (£9.8m) [...]

  • Manchester United named top of the league for digital value generated by sports teams

    March 31, 2022

    Manchester United generated the most digital value of any sports team in the world last year, according to a new report published today. The Digital Value of Fans 2022 report is based on social media performance and was created by audience platform Horizm, which works with leading teams in several sports. Despite a fourth consecutive [...]

  • Everton FC registers £120m loss after pandemic impact and suspension of Usmanov support

    March 29, 2022

    Everton Football Club registered a £120.9m loss in 2021, meaning it’s almost £400m down over the last four years. The beleaguered Merseyside club attributed its loss to the pandemic as it published annual accounts this week, against the backdrop of severed sponsorship with a sanctioned Russian oligarch. It said there were £170m losses despite a [...]

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