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Esports

  • David Beckham’s esports group Guild to fight it out at Tekken

    May 16, 2024

    The esports team co-owned by David Beckham will compete in the fighting game series Tekken for the first time, the company has announced.

  • David Beckham-backed Guild joins Esports World Cup Club Program

    May 7, 2024

    The Esports World Cup is a “significant milestone” for Guild as it expands into the Middle East and North Africa, the world’s fast-growing gaming market. 

  • Fortnite: Top-ranked pro gamer brought in by David Beckham-owned Guild Esports

    February 26, 2024

    Charyy_ made his debut under the Guild's banner on Saturday at the Fortnite Champion Series (FNCS)

  • TV production company co-founded by Jake Humphrey and David Coulthard denied ‘significant growth’

    January 26, 2024

    The TV production company co-founded by broadcaster Jake Humphrey and former F1 driver David Coulthard was forced into the red despite its turnover jumping, new documents have revealed.

  • City Giving Day: Central London Alliance’s Guinness World Record Title Attempt

    September 7, 2023

    In a city that’s known for its fast-paced business world, iconic landmarks, and vibrant culture, a remarkable event is set to take place that will not only make history but also underline the spirit of community and philanthropy that thrives within the heart of London. On the 25th and 26th of September, the Central London [...]

  • The Notebook: Gavin Poole on AI, London’s esports crown and virtual reality skills

    June 7, 2023

    The Notebook is where interesting people say interesting things. Today, it’s Gavin Poole, chief executive of Stratford tech hub Here East. Friend or foe? Why we should avoid snap calls on the future of artificial intelligence Last week, almost every front page of our national newspapers quoted the ‘AI pioneers’ warning us that AI advancements [...]

  • David Beckham-backed esports firm signs big sponsorship deal with Sky

    September 26, 2022

    David Beckham-backed Guild Esports has signed a huge sponsorship deal with Sky UK, in its larges agreement to date. The online gaming group signed a three-year agreement with the multi-media giant in the eighth revenue-generating deal signed by the firm since it floated on the London Stock Exchange.  It is understood to be one of [...]

  • The Commonwealths are the ‘Local Global Games’

    July 24, 2022

    The Commonwealth Games begin in Birmingham this week. It’s the Queen’s Platinum Jubilee, so where better than England’s second city? They should, however, be taking place in Durban, which would have become the first African city to host the Games. The opening day would have been last week  – on 18 July, Nelson Mandela’s birthday [...]

  • ‘Sport and technology an inevitable crossover of present and future’

    July 21, 2022

    If you will insist on selling sport tickets that have to be scanned at the turnstile via your app, at least make sure that there’s enough 4G coverage for me to access mine.  And don’t make the fallback an email proof of purchase when my mates – including the one who sorted our tickets – [...]

  • The big bucks world for esports

    March 28, 2022

    Leah Montebello on one London site’s bid for a part of the lucrative global esports pie...

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