Littler and Humphries set for Silverstone showdown at F1 British Grand Prix Sport Business Luke Littler and Luke Humphries will compete at the British Grand Prix this year, with Silverstone today set to confirm a darts tournament as part of the Formula 1 weekend. World champion Littler, as well as Humphries, Michael van Gerwen and Fallon Sherrock, will throw at Silverstone’s trackside Boxpark in “A Night at the Darts” [...]
PM Starmer asked to back £500m Alexandra Palace darts injection Sport Business Prime Minister Keir Starmer has been called upon to contribute to a £500m, one-off private-public cash injection to keep darts at Alexandra Palace. The north London venue first hosted the World Darts Championship in 2007 but a move away from the venue has been touted by tournament organisers Matchroom, with the sport exploding in popularity [...]
Darts, private equity and fuelling the booming sport’s growth in America Sport Business Nodor Group CEO Tom Brown and PDC chief Matt Porter on private equity in darts and how to realise the sport’s potential in North America. To the south-east of Nairobi, a world away from Alexandra Palace, 2,000 Kenyans are working diligently to feed the global explosion in popularity of darts. There, at the Nodor Group’s [...]
SA20 future in doubt as Big Bash sale process squeezes cricket investment January 7, 2026 The SA20 franchise tournament is facing an uncertain financial future amid the threat of fresh competition for funding from Cricket Australia’s Big Bash, which is preparing to sell off stakes in its franchises to private investors later this year. All six SA20 franchises are owned by Indian Premier League teams, many of whom have expressed [...]
Littler leads 2026 Premier League Darts roster with £500,000 on line January 5, 2026 Double world champion Luke Littler will head up the 2026 Premier League Darts roster with over £500,000 on the line. Eight players have been selected for the 17-event tournament, which concludes with a May final at London’s O2 Arena. Littler – who won his second consecutive PDC World Championship in his third successive final – [...]
Pitch Experiences CEO: Darts isn’t stuffy anymore, its all the rage December 13, 2025 Pitch Experiences CEO Neil Bailey says darts has entered a new era which maintains its unique traditions while modernising with changing consumer needs. The festive season for many means time with the family and a break from the office. A time littered with festive traditions like the Boxing Day morning walk followed by festive football. [...]
‘Luke Littler is the Tiger Woods of darts. He’s made the sport aspirational’ December 10, 2025 When Target Darts, which supplies and now manages Luke Littler, decided to test the sport’s popularity with younger audiences by exhibiting at the London Toy Fair for the first time earlier this year, the company hit a bullseye. “We made quite a bit of noise,” Target group CEO James Tattersall tells City AM. “We put [...]
World Darts Championship to leave Ally Pally’s West Hall next year December 4, 2025 The future of darts at Alexandra Palace has been resolved, with organisers of the World Darts Championship agreeing a new five-year contract to stay in north London. But the annual end-of-year jamboree is set to relocate from the venue’s West Hall to the Great Hall from next year, in a move that will help the [...]
World Darts Championship extends title sponsor deal with Paddy Power December 1, 2025 Paddy Power’s title sponsorship of the World Darts Championship will near a decade after the bookie extended its deal with the showpiece event by another five years. The Flutter-owned firm took over from Cazoo in December 2023 and will be the title sponsor until at least 2031 after penning a half-decade extension with the Professional [...]
Littler under new darts management days after going solo October 14, 2025 Luke Littler has become the first player to be managed by Target Darts just days after announcing he’d gone solo. The teenager has catapulted into sporting stardom, and earlier this year won his first World Darts Championship title at Ally Pally. Last week, however, he split from Martin Foulds’ ZXF Sports, whom he’d been with [...]