‘Luke Littler is the Tiger Woods of darts. He’s made the sport aspirational’ December 10, 2025 When Target Darts, which supplies and now manages Luke Littler, decided to test the sport’s popularity with younger audiences by exhibiting at the London Toy Fair for the first time earlier this year, the company hit a bullseye. “We made quite a bit of noise,” Target group CEO James Tattersall tells City AM. “We put [...]
World Darts Championship to leave Ally Pally’s West Hall next year December 4, 2025 The future of darts at Alexandra Palace has been resolved, with organisers of the World Darts Championship agreeing a new five-year contract to stay in north London. But the annual end-of-year jamboree is set to relocate from the venue’s West Hall to the Great Hall from next year, in a move that will help the [...]
World Darts Championship extends title sponsor deal with Paddy Power December 1, 2025 Paddy Power’s title sponsorship of the World Darts Championship will near a decade after the bookie extended its deal with the showpiece event by another five years. The Flutter-owned firm took over from Cazoo in December 2023 and will be the title sponsor until at least 2031 after penning a half-decade extension with the Professional [...]
Littler under new darts management days after going solo October 14, 2025 Luke Littler has become the first player to be managed by Target Darts just days after announcing he’d gone solo. The teenager has catapulted into sporting stardom, and earlier this year won his first World Darts Championship title at Ally Pally. Last week, however, he split from Martin Foulds’ ZXF Sports, whom he’d been with [...]
PDC boss Porter on Saudi Darts Masters and future of Ally Pally October 11, 2025 If you have tuned into the World Grand Prix of darts in Leicester this weekend, you’d have needed to stare deep into your screen to see an empty seat at the 3,000 capacity Mattioli Arena. The sport’s hottest property Luke Littler has been showing off in the early rounds, and the class of years gone [...]
Riyadh Season like Saudi Arabia’s Disneyland as darts joins roster October 6, 2025 Riyadh Season’s expansion to encompass more sports and cultural events – including, for the first time, darts – has seen it likened to “Saudi Arabia’s Disneyland”. A new deal with multi-sport promotion giants Matchroom will see the Saudi Masters Darts join the likes of boxing and snooker on the Arabian peninsula. Furthermore, Riyadh Season – [...]
Win VIP Hospitality for 4 at The PDC World Darts Championship With Pitch Experiences September 17, 2025 The hottest tickets in town including platinum seats, fine dining and complimentary bar. City AM and City Winners have teamed up with leading hospitality and event company Pitch Experiences to offer one lucky City Winner the hottest tickets in town – an ultimate VIP Hospitality package for four guests at the Paddy Power World Darts [...]
World Matchplay: Darts event extends deal with sponsor Betfred July 18, 2025 Betting giant Betfred and darts’s World Matchplay have extended their title partnership though until the decade. The deal covers the Professional Darts Corporation competition until 2030 with the partnership between the two organisations reaching a decade by the agreement’s conclusion date. The World Matchplay gets underway at Winter Gardens on Saturday with the winner taking [...]
Sports events must decide between purists and entertaining newbies June 26, 2025 With Britain in the height of its summer sporting season, Ed Warner debates how organisers must balance pleasing purists with enticing new fans. “Does anyone talk about The Season anymore? The social whirl of the Lord’s Test, Queen’s, Royal Ascot and then finally Wimbledon? I may have missed others…” I replied to this Sport inc. [...]
World Cup of Darts prize money: How much Northern Ireland won June 12, 2025 One of darts’ great spectacles takes place over the next couple of days: the World Cup of Darts. But how much prize money do you make if you win it? Darts sensation Luke Littler will make his World Cup of darts debut this week in Frankfurt as he joins great rival Luke Humphries in a [...]