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CR7

  • Ronaldo acquires stake in second division Spanish team UD Almeria

    Sport Business

    Cristiano Ronaldo has acquired a stake in second division Spanish football team UD Almeria. The Portuguese footballer, who is currently playing for Saudi Pro League club Al-Nassr, has taken a stake in Union Deportiva Almeria, who are third in LaLiga 2. The club strengthens Ronaldo’s ties with the Middle Eastern kingdom, with Mohamed Al Khereiji [...]

    Getty Images logo on a digital interface, representing media content and stock photography industry
  • Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy

    Sport Business

    Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC [...]

    AMIRI and FCB collaboration composition showcasing innovative design elements on a dynamic business-themed background

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