The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
David Howden: I will live and breathe the British and Irish Lions tour November 9, 2024 Howden Group CEO David Howden has insisted he will live and breathe the British and Irish Lions next year in what will be the insurance firm’s first tour as front-of-shirt partner. Excitement has been steadily increasing ahead of the tour to Australia, where the team made up of rugby players from England, Scotland, Wales and [...]
British and Irish Lions launch 2025 Wallabies tour shirt November 6, 2024 The British and Irish Lions this morning launched the shirt that will be worn on the 2025 tour of Australia next year. A classic palate returns, albeit with a slightly darker tone, as the British and Irish Lions look to win their first tour since they last played the Wallabies in 2013. The team, made [...]
Marler retires from ‘dream bubble’ England career November 3, 2024 Loosehead prop Joe Marler has retired from international rugby with 95 England caps to his name. It comes a week after he left the England training squad for “personal reasons”. Last week he also caused a stir for stating the New Zealand cultural pre-match challenge, the Haka, was “ridiculous” and “needs binning”. “Playing for England [...]
Lions’ share: Rugby stars to receive cut of profits for first time October 7, 2024 British and Irish Lions players will receive a share of the profits for the first time from the rugby team’s tour to Australia next year. The move is part of a new partnership model between Lions bosses and players, which will also include collaboration on the schedule before and during the summer 2025 tour. “This [...]
Ireland confirm replacement for British and Irish Lions coach Farrell September 17, 2024 Simon Easterby will take charge of Ireland’s rugby union team while Andy Farrell is away coaching the British and Irish Lions. Farrell will lead the touring side to Australia next summer for a three-Test series against the Wallabies. It means he will not be able to lead Ireland in the 2025 Guinness Six Nations, where [...]
British and Irish Lions will maul Wallabies on 2025 tour September 6, 2024 At this stage, 317 days out from the first Test in Brisbane, it’s difficult to see any other result than a 3-0 series mauling of the Wallabies when the British and Irish Lions tour Australia. A lot can change in the coming months and the southern hemisphere hosts could suddenly come good, but I have [...]
Qatar Airways to sponsor British and Irish Lions Tour to Australia July 25, 2024 Major long haul group Qatar Airways will be the title partner to the British and Irish Lions series against Australia in 2025. The partnership marks the next step in sponsorship for the famous rugby touring group, who have one of the most valuable pound-per-minute played commercial platforms in world sport. They follow City firm Howden [...]
Lawes open to British and Irish Lions selection in 2025 June 9, 2024 Courtney Lawes has said he’d love to be involved with the British and Irish Lions once again despite leaving England this summer for France. The Northampton Saints back-row won a second domestic title with the East Midlands club on Saturday, beating Bath 25-21 at Twickenham. He will join French club in Brive and has retired [...]
British and Irish Lions agree Charles Tyrwhitt partnership May 28, 2024 The British and Irish Lions have announced a partnership deal with City staple Charles Tyrwhitt ahead of the 2025 tour to Australia. The touring group – made up of rugby players from England, Wales, Scotland and the island of Ireland – will head Down Under next summer for a series that will include three Test [...]