Will British and Irish Lions sue Rugby Australia over player eligibility row? June 23, 2025 If you were to list the top moments from each of the last five British and Irish Lions tours then you’d almost certainly find that at least one entry didn’t happen on the pitch. In 2021 it was South African coach Rassie Erasmus breaking down the flaws in refereeing calls, and in 2017 it was [...]
British and Irish Lions get trendy with TikTok partnership June 20, 2025 The British and Irish Lions have stepped into the modern age, announcing a partnership with social media giant TikTok. The deal will see the touring rugby team use TikTok to reach a new generation of rugby fan. The team’s social presence on the Chinese-owned brand is healthy but lower than many other sports teams. They’ve [...]
British and Irish Lions ticket prices teeter on verge of greed June 20, 2025 I love the British and Irish Lions but quite frankly the touring side is teetering on becoming a black hole of greed, pulling fans’ precious pennies and pounds into a vortex of commercial excess. Take Friday’s exhibition match against Argentina at Dublin’s Aviva Stadium. There were a number of single tickets still available just yesterday [...]
Six Nations look to lure Sky by bundling TV rights with Lions June 18, 2025 The Six Nations unions are in talks with the British and Irish Lions about bundling their TV rights for the next four-year cycle. European unions have already sold TV rights for the Six Nations between 2026 and 2029 in a joint deal with ITV and BBC, but have yet to go to market with their [...]
Do British and Irish Lions rugby stars risk double tax on £100,000 fee? May 17, 2025 With the stars of the British and Irish Lions touring rugby team getting a wage, how do they avoid being taxed twice? In today’s global sporting landscape, with athletes and teams constantly moving across borders, the tax implications of international competition are both significant and complex. Whether it’s the British and Irish Lions touring Australia [...]
O2 Arena owners: Lions announcement future of sport in London May 12, 2025 Last Thursday nearly 2,000 people packed their way into Indigo at the O2 as the squad for the British and Irish Lions tour to Australia was announced. It’s not the first time this kind of event has taken place. At the same site, albeit the larger O2 Arena, earlier this year Formula 1 hosted its [...]
British and Irish Lions launch takes heritage brand into modern age at O2 May 8, 2025 The British and Irish Lions have followed in Formula 1’s footsteps in hosting launch events in London and it’s dragged a heritage brand into the modern era, writes Will Taylor. This afternoon, the British and Irish Lions did something they’ve never done before, they turned their usual squad selection into a show. For the first [...]
Investec Champions Cup huge for British and Irish Lions selection May 3, 2025 Not only is this a huge weekend for the Investec Champions Cup, but it is a mega couple of days for those British and Irish players hoping to get on the plane to Australia. With the squad to be announced next Thursday in London, the likes of Maro Itoje – unless head coach Andy Farrell [...]
England Rugby captain Itoje sees £1m jump in wealth April 3, 2025 England Rugby captain Maro Itoje has seen his wealth jump by nearly £1m, according to his company’s latest accounts. Oghene Limited, whose sole director is England captain Itoje, saw total assets rise from £2.6m to £3.4m in the year to 30 June 2024. The Saracens forward is one of the highest paid players at his [...]
Andy Farrell Lions coaching picks are smart but uninspiring March 29, 2025 It can take as long as four months to sail from the shores of the British Isles to the port of Brisbane, where the first Test of the British and Irish Lions tour will take place. Given there’s only 114 days until that first Test, it would be one hell of a shift for Shaun [...]