Work from home culture may damage the future of sport branding August 13, 2024 Has the phenomenon of working from home damaged the way sports brands can reach their audiences? Joe Langsworthy investigates. Sport in 2024 has never been more accessible. Yet watching our favourite pastimes live in stadiums, arenas and other venues remains out of reach to millions. Recently, Sir Lewis Hamilton condemned the rising prices of tickets [...]
Advertisers plot move to Tiktok after losing faith in Elon Musk’s X August 12, 2024 Advertisers are increasingly redirecting their marketing budgets towards Tiktok as trust in Elon Musk’s platform X continues to dwindle. Some 77 per cent of marketers plan to boost their ad spend on Tiktok in 2024, reflecting the platform’s growing corporate appeal, according to new data from market research firm Kantar. By contrast, only 14 per [...]
The fight for B Corp’s soul August 6, 2024 Last month, the French media giant Havas was stripped of its B Corp certifications after signing a global media buying contract with Shell. Ali Lyon explores what the decision means for the industry
The Debate: Should B Corps cut ties with fossil fuel companies? July 25, 2024 City A.M.’s weekly feature takes the fiercest water-cooler debates and pits two candidates head to head before delivering The Judge’s ultimate verdict. The Debate: Should B Corps cut ties with fossil fuel companies? Is it delusional to pretend that fossil fuel companies meet the B Corp standards, or is it unrealistic to shun companies like [...]
Havas London stripped of B Corp status after Shell investigation July 18, 2024 Top advertising agency Havas London has been stripped of its B Corp status after an official investigation found the work its sister agency does with Shell was a "breach of the B Corp community's values".
Harry Coe’s fast-growing sport sponsorship start-up raises £1m in seed funding July 18, 2024 The London-based start-up uses proprietary software to guide brands and agencies towards the right partnership deals.
Big-ticket ad campaigns are back as UK economy brightens July 18, 2024 Big-ticket advertising campaigns, including those on television and radio, are making a comeback as the UK's economy continues to improve.
Behind the companies turning goals into gold at Euro 2024 July 17, 2024 England may have fallen at the final hurdle, but Ali Lyon says advertising agencies and broadcasters enjoyed a very fruitful tournament at Euro 2024 Adidas’s flagship advert for this year’s European Championships had all the raw ingredients to pluck on the archetypal England fan’s heartstrings effectively. In Jude Bellingham it had a protagonist who was [...]
Top creative agency calls on Havas London to be stripped of B Corp status July 17, 2024 Advertising giant Havas London must be stripped of its B Corp status if its sister agency continues to work on its global contract with Shell, the founder of another B Corp accredited agency has said.
‘Nothing like it’ – England’s Euro 2024 run gives UK broadcasters a much-needed boost July 15, 2024 The Euros may be over, but the tournament will have left a sweet taste in the mouth advertisers and broadcasters - unlike England fans.