Harry Coe’s fast-growing sport sponsorship start-up raises £1m in seed funding July 18, 2024 The London-based start-up uses proprietary software to guide brands and agencies towards the right partnership deals.
Big-ticket ad campaigns are back as UK economy brightens July 18, 2024 Big-ticket advertising campaigns, including those on television and radio, are making a comeback as the UK's economy continues to improve.
Behind the companies turning goals into gold at Euro 2024 July 17, 2024 England may have fallen at the final hurdle, but Ali Lyon says advertising agencies and broadcasters enjoyed a very fruitful tournament at Euro 2024 Adidas’s flagship advert for this year’s European Championships had all the raw ingredients to pluck on the archetypal England fan’s heartstrings effectively. In Jude Bellingham it had a protagonist who was [...]
Top creative agency calls on Havas London to be stripped of B Corp status July 17, 2024 Advertising giant Havas London must be stripped of its B Corp status if its sister agency continues to work on its global contract with Shell, the founder of another B Corp accredited agency has said.
‘Nothing like it’ – England’s Euro 2024 run gives UK broadcasters a much-needed boost July 15, 2024 The Euros may be over, but the tournament will have left a sweet taste in the mouth advertisers and broadcasters - unlike England fans.
The Devil Wears Prada sequel to mirror Vogue’s decline July 9, 2024 A sequel to The Devil Wears Prada is finally in the works, but how close will its plot mirror the reality of Vogue's decline?
Channel 4 to invest millions into AI-powered art marketplace Fy July 4, 2024 Channel 4 is set to invest millions into the art and homeware marketplace Fy, in a move the retailer hopes will help it to "take a leap forward" against its more established rivals.
Rupert Murdoch’s Fox to roll out free Tubi streaming service in UK to rival Disney+ and Netflix July 2, 2024 Rupert Murdoch’s Fox Corporation is set to launch its ad-supported free streaming service, Tubi, in the UK.
Summer of Sport: Insights from the Cannes Lions Jury Room June 29, 2024 The Summer of Sport was a key topic at the Cannes Lions, and Louise Johnson, CEO of Fuse, was president of sports and entertainment on the Cote D’Azur. She lets us into the secrets of what hits the jackpot. For one week every year the great and the good of the marketing and advertising industry [...]
Who are ya? Questions swirl about Premier League side Crystal Palace’s new gambling shirt sponsor June 14, 2024 Questions are swirling around Crystal Palace’s new front-of-shirt sponsor - a little-known Vietnamese gambling firm that appears to have no functioning UK website.