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Advertising

  • Eurostar’s £39 fare promotion blasted for being misleading – again

    November 6, 2024

    Eurostar has been scolded by the advertising regulator for the second time this year, over how it presented Instagram and Facebook ads for £39 fares.

  • WPP: New deals with Amazon and Unilever drive growth

    October 23, 2024

    Like-for-like revenue at advertising giant WPP ticked up 4.1 per cent in the quarter to 30 September, despite a decline in business outside of the US and Europe. However, net new billings declined year-to-date. The figure came in at $3.2bn (£2.5bn) compared to $3.4bn (£2.6bn) in 2023. However, other regions struggled. Revenue in the UK [...]

  • Channel 4 reports record loss as advertising troubles persist

    October 9, 2024

    Channel 4 has reported a challenging year, amid a "tough cyclical TV advertising downturn", but said this is beginning to stabilise.

  • How BT, EE, Plusnet, Talktalk, O2 and Virgin Media misled customers over mid-contract price rises

    October 9, 2024

    Six of the UK’s biggest broadband providers, BT, EE, Plusnet, Talktalk, O2 and Virgin Media, failed to make mid-contract price increases clear to consumers, the advertising watchdog has ruled. The Advertising Standards Authority (ASA) said the companies misled consumers by placing important information about price rises separately to headline prices and in areas of less [...]

  • The Independent’s profit soars after TV and US growth

    October 7, 2024

    British online news site The Independent has seen profits soar on the back of its success in TV and US expansion, lining it up for double-digit revenue growth in 2024. In its financial year 2023, operating profit shot up by 82 per cent to £3.5m, from £1.9m the previous year, despite flat annual revenue at [...]

  • Sir Ridley Scott’s production company in the red after battling ‘turbulent waters’

    October 4, 2024

    Sir Ridley Scott’s production company fell into the red as it battled with the “turbulent waters” of the film and TV industry, it has been revealed. Ridley Scott Associates has reported a pre-tax loss of £2.6m for the 12 months to 30 September, 2023, according to newly-filed accounts with Companies House. The loss comes after [...]

  • Pearl & Dean: Cinema advertising giant banking on Wicked and Gladiator 2 success after loss-making year

    October 2, 2024

    Cinema advertising giant Pearl & Dean is hoping that the expected commercial success of Wicked and Gladiator 2 will help it return to the black. The London-headquartered business fell to a pre-tax loss of £1.7m in 2023 despite the boost provided by the popularity of films such as Barbie, Oppenheimer and Wonka. The loss came [...]

  • Mission Group: Mastercard contract win helps group growth

    September 24, 2024

    Advertising agency Mission Group posted first half results in line with expectations as it gears up to open a new office in Saudi Arabia to muscle in on the region. The London-listed company reported revenue edged up two per cent to £42.2m in the six months to 30 June. Excluding the results of the group’s 80 per cent [...]

  • S4 Capital: Revenue down and debt up at Sir Martin Sorrell’s ad giant

    September 19, 2024

    Sir Martin Sorrell’s S4 Capital’s post-pandemic struggles have carried through into its latest results, which revealed a sharp decline in revenue and ballooning debt. The London-listed media holding group, which ad guru Sorrell founded after a sudden exit from WPP in 2018, saw its net revenue reduce by 15.6 per cent from £445.5m to £375.1m [...]

  • M&C Saatchi: ‘Significant improvement’ in profitability as problems ease

    September 18, 2024

    Ad agency M&C Saatchi said that cost-saving measures had contributed to a much-improved performance in the first half of the year, adding that it was “excited” about the future. The company told markets this morning that revenue grew by six per cent in the six months to 30 June, with 12.9 per cent growth in [...]

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