Ad watchdog conducts record level of rulings on green issues in 2023 December 12, 2023 Since the start of the year, the Advertising Standards Authority (ASA) has conducted 29 formal rulings on green issues this year.
UK to replace Japan as third largest ad market globally December 6, 2023 The UK has shifted up the rankings of the largest global ad markets to third place, replacing Japan, and sitting just behind the US and China.
Sam Altman’s ‘best world ever’ might just mean killing off Google ad revenue November 28, 2023 ChatGPT could rid the world of the scourge of digital advertising.
Keep sport and politics separate? Impossible – so here’s what brands need to do November 20, 2023 It's a common refrain but sport sponsors need to have their eyes open.
Why sponsors won’t sweat another desert World Cup – even a dry one November 14, 2023 What will a Saudi World Cup mean for football's many commercial partners?
Harry Coe on following his dad into sport with sponsorship start-up Luscid November 8, 2023 Coe, 29, hopes to revolutionise the sponsorship industry with Luscid.
UK digital ad spend continues to see ‘extremely strong growth’, despite economic uncertainty October 25, 2023 A total of five per cent year-on-year growth was reported in the UK's digital advertising market — despite ongoing economic uncertainty.
Youtube halts monetisation on Russell Brand’s channel September 19, 2023 Youtube has suspended monetisation on Russell Brand’s channel for “violating” its creator responsibility policy, following sexual assault allegations against the comedian. Over the weekend a joint investigation by the Times, the Sunday Times and Channel 4 levelled accusations at Brand, which include accounts of rape, sexual assaults, and abuse spanning several years. The criminal allegations, which Brand [...]
Lessons for sponsors from sport’s biggest summer of protests since the suffragettes August 29, 2023 Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman. This has been the most disrupted summer of sport for over a century. The pitches, courses and tracks of the UK now [...]
Why Harry Kane’s lifetime contract with Skechers is no average football boot deal August 22, 2023 “Own it, own who you are and own what you want to achieve.” That was the main message that Harry Kane wanted fans to take when announcing his lifetime partnership with Skechers, as the footwear company joined the likes of Castore as disruptors in a sportswear sector long dominated by Adidas, Nike and Puma. The [...]