2023 Women’s World Cup ads showcase new-found star power of players July 17, 2023 Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]
‘Irresponsible’ Ladbrokes ad with Jake Paul banned by regulator July 5, 2023 An “irresponsible” tweet by Ladbrokes has been banned for featuring Jake Paul, a YouTuber and professional boxer who is a favourite among teenagers. The ad on the bookmaker’s Twitter feed, seen in February, featured an image of Paul and a caption saying: “@TommyTNTFury beat @JakePaul by split decision last night. So, we’ve got to ask [...]
Twitter explainer: What are rate limits and why are they causing advertising headaches July 4, 2023 Twitter advertising troubles may have gone from bad to worse after Elon Musk has put his foot in it again – this time by restricting users’ viewing limits over data concerns. On Saturday, the billionaire ex-CEO of Twitter imposed a temporary ‘rate limit’ on all users, effectively capping the number of Tweets that accounts can [...]
Google is ‘killing off industries’ with online ad monopoly, tech bosses tell Westminster committee June 21, 2023 Several small tech companies have accused Google of stifling competition due to its monopoly of the online advertising market – amid calls to increase competition by lawmakers. The House of Lords communications and digital committee heard the tech giant is “killing off industries”, and that its dominance leads to higher prices. In the hearing which [...]
Online ad spend at favoured platform Google to hit £653bn by 2026 June 19, 2023 Google is the most popular search engine among advertisers and generates the highest revenues out of all major internet companies, a study on global digital marketing has found. According to the research, conducted by linkdaddyseo.com, Google held a majority 58 per cent share in the search advertising market in 2022, beating major competitors such as [...]
The Notebook: Matt Scheckner talks embracing AI, Brand Britain and Gen Z May 18, 2023 The notebook is a place for interesting people to say interesting things. Today, it’s Advertising Week chairman Matt Scheckner, currently hosting Advertising Week Europe. AI will not be the death of creativity, so long as we embrace it With every turn of the page, we are reminded just how much the world has changed and [...]
KSI and JD Sports ad falls afoul of watchdog May 17, 2023 An Instagram post by YouTuber KSI promoting JD Sports has been banned after he failed to clearly mark it as an ad.
Supertool: S4’s Sorrell says AI ‘more effective than a 25-year-old media buyer’ May 11, 2023 S4’s chairman Sir Martin Sorrell is optimistic about the future of AI as his advertising agency embraces it to supercharge their productivity and reach. Sorrell said S4 had already seen an increase in viewing metrics because AI was helping employees speed up ad copywriting and aggregate data that makes it easier to hyper-personalise and target [...]
Elf Bar warned by advertising watchdog after banning Tiktok vape promotions May 10, 2023 Two Tiktok posts by influencers promoting vapes have been banned for breaking rules prohibiting e-cigarette advertising on social media. The first post from the account @Panaxhe_ shows a young man selecting a blueberry-flavoured Elf Bar for breakfast from a fridge full of the brightly-coloured devices before returning later for a kiwi passion fruit-flavoured vape for lunch. The second showed former Gogglebox [...]
WPP chief says use of AI in advertising is an ‘opportunity’ not a threat April 27, 2023 Contrary to some commentators’ fears, chief of WPP Mark Read has called artificial intelligence a “massive opportunity to optimise creative” work rather than representing a threat. Speaking to the Financial Times, Read revealed the advertising giant has already been using artificial intelligence and automation to “amplify” its creative work for some years. He added that [...]