System1 to resume dividends after topping profit forecasts April 16, 2024 System1 said it expects to record pre-tax profit of £2.8m for the year ended 31 March 2024, up £2.1m on 2023.
Ad watchdog increasingly reliant on AI tech to screen social media for rule breaches April 11, 2024 The Advertising Standards Agency (ASA) used its AI monitoring system to process three million ads in 2023, the regulator revealed today.
Nationwide turns to AI after adverts starring Dominic West banned April 10, 2024 Nationwide has turned to AI in a bid to avoid any further entanglements with a UK watchdog after its adverts starring Dominic West were banned for being misleading.
M&C Saatchi has “much more to do” ahead of new CEO arrival April 10, 2024 Advertising agency M&C Saatchi said profit fell during the 12 months of last year, as client marketing budgets were squeezed amid the cost of living crisis.
Meet the founder turning ads into a positive force with Good-Loop April 2, 2024 Amy Williams tells Ambition A.M. the journey of Good-Loop and its aims to transform the advertising landscape into a positive force.
BT to revamp Britain’s ‘street furniture’ by converting old payphones into advertising screens March 28, 2024 Starting 2025, BT will partner with media company Global over the following decade to revamp the old payphones into advertising screens.
Super Bowl LVIII ad review: BMW, Uber Eats, Kris Jenner and Lionel Messi February 11, 2024 Super Bowl commercials have, for some time now, been on a trend of featuring more and more celebrities, in ever intriguing and beguiling ways. Indeed, the NFL has had its very own celebrity endorsement this season, with the Grammy award winning singer, Taylor Swift, dating the Kansas City Chiefs’ tight end, Travis Kelce. Her sheer [...]
Ads might be annoying, but influencers are riskier: advertisers face a dilemma January 25, 2024 In Jess Jones' tech column: Influencers are everywhere, but advertisers are trying to wrestle back control
Why Tiger Woods’ successor as face of Nike could be made of pixels and data January 12, 2024 The iconic partnership came to an end this week after 27 years.
How Elon Musk scared the world’s biggest advertisers away from X, according to their consultant December 22, 2023 Media analysis giant Ebiquity advises the biggest global advertisers, including whether they should stay or leave Musk's social media platform, X.