BT to revamp Britain’s ‘street furniture’ by converting old payphones into advertising screens March 28, 2024 Starting 2025, BT will partner with media company Global over the following decade to revamp the old payphones into advertising screens.
Super Bowl LVIII ad review: BMW, Uber Eats, Kris Jenner and Lionel Messi February 11, 2024 Super Bowl commercials have, for some time now, been on a trend of featuring more and more celebrities, in ever intriguing and beguiling ways. Indeed, the NFL has had its very own celebrity endorsement this season, with the Grammy award winning singer, Taylor Swift, dating the Kansas City Chiefs’ tight end, Travis Kelce. Her sheer [...]
Ads might be annoying, but influencers are riskier: advertisers face a dilemma January 25, 2024 In Jess Jones' tech column: Influencers are everywhere, but advertisers are trying to wrestle back control
Why Tiger Woods’ successor as face of Nike could be made of pixels and data January 12, 2024 The iconic partnership came to an end this week after 27 years.
How Elon Musk scared the world’s biggest advertisers away from X, according to their consultant December 22, 2023 Media analysis giant Ebiquity advises the biggest global advertisers, including whether they should stay or leave Musk's social media platform, X.
Ad watchdog conducts record level of rulings on green issues in 2023 December 12, 2023 Since the start of the year, the Advertising Standards Authority (ASA) has conducted 29 formal rulings on green issues this year.
UK to replace Japan as third largest ad market globally December 6, 2023 The UK has shifted up the rankings of the largest global ad markets to third place, replacing Japan, and sitting just behind the US and China.
Sam Altman’s ‘best world ever’ might just mean killing off Google ad revenue November 28, 2023 ChatGPT could rid the world of the scourge of digital advertising.
Keep sport and politics separate? Impossible – so here’s what brands need to do November 20, 2023 It's a common refrain but sport sponsors need to have their eyes open.
Why sponsors won’t sweat another desert World Cup – even a dry one November 14, 2023 What will a Saudi World Cup mean for football's many commercial partners?