WPP expects to return to growth in second-half as AI tools ‘deployed at scale’ April 25, 2024 For the full year, the company said it expected to report like-for-like revenue growth less pass-through costs of zero to one per cent.
Social media drives UK online ad spend to highest level ever April 25, 2024 Total ad spend rose six per cent in 2023 to £36.6bn, although this translated to a 1.2 per cent contraction after accounting for inflation.
Revolut plans advertising partnerships as it seeks new revenue streams April 23, 2024 Revolut is planning to monetise customer data through advertising partnerships as the firm looks to diversify revenue streams on its path to more sustainable profitability.
B Lab delays decision on whether Havas London will remain a ‘B Corp’ April 22, 2024 Media giant Havas London’s B Corp status continues to hang in the balance, after the accreditation’s gatekeeper chose to delay the conclusion of its investigation into whether its work with Shell is reconcilable with B Corp values.
Tu-dums and ba-da-ba-baa-baas: How the jingle got usurped by the ‘sonic logo’ April 18, 2024 With music's powerful link to memory, advertisers would be crazy to let the jingle die - and that's why they haven't, writes Anna Moloney.
System1 to resume dividends after topping profit forecasts April 16, 2024 System1 said it expects to record pre-tax profit of £2.8m for the year ended 31 March 2024, up £2.1m on 2023.
Ad watchdog increasingly reliant on AI tech to screen social media for rule breaches April 11, 2024 The Advertising Standards Agency (ASA) used its AI monitoring system to process three million ads in 2023, the regulator revealed today.
Nationwide turns to AI after adverts starring Dominic West banned April 10, 2024 Nationwide has turned to AI in a bid to avoid any further entanglements with a UK watchdog after its adverts starring Dominic West were banned for being misleading.
M&C Saatchi has “much more to do” ahead of new CEO arrival April 10, 2024 Advertising agency M&C Saatchi said profit fell during the 12 months of last year, as client marketing budgets were squeezed amid the cost of living crisis.
Meet the founder turning ads into a positive force with Good-Loop April 2, 2024 Amy Williams tells Ambition A.M. the journey of Good-Loop and its aims to transform the advertising landscape into a positive force.