Keep sport and politics separate? Impossible – so here’s what brands need to do November 20, 2023 It's a common refrain but sport sponsors need to have their eyes open.
Why sponsors won’t sweat another desert World Cup – even a dry one November 14, 2023 What will a Saudi World Cup mean for football's many commercial partners?
Harry Coe on following his dad into sport with sponsorship start-up Luscid November 8, 2023 Coe, 29, hopes to revolutionise the sponsorship industry with Luscid.
UK digital ad spend continues to see ‘extremely strong growth’, despite economic uncertainty October 25, 2023 A total of five per cent year-on-year growth was reported in the UK's digital advertising market — despite ongoing economic uncertainty.
Youtube halts monetisation on Russell Brand’s channel September 19, 2023 Youtube has suspended monetisation on Russell Brand’s channel for “violating” its creator responsibility policy, following sexual assault allegations against the comedian. Over the weekend a joint investigation by the Times, the Sunday Times and Channel 4 levelled accusations at Brand, which include accounts of rape, sexual assaults, and abuse spanning several years. The criminal allegations, which Brand [...]
Lessons for sponsors from sport’s biggest summer of protests since the suffragettes August 29, 2023 Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman. This has been the most disrupted summer of sport for over a century. The pitches, courses and tracks of the UK now [...]
Why Harry Kane’s lifetime contract with Skechers is no average football boot deal August 22, 2023 “Own it, own who you are and own what you want to achieve.” That was the main message that Harry Kane wanted fans to take when announcing his lifetime partnership with Skechers, as the footwear company joined the likes of Castore as disruptors in a sportswear sector long dominated by Adidas, Nike and Puma. The [...]
England footballers probed by advertising watchdog over promotion of Supreme CBD July 25, 2023 Three former England footballers are the subject of investigation by the Advertising Standards Authority over their promotion of CBD products. Ex-internationals Paul Merson, Chris Kirkland and Alan Thompson have collectively posted almost 200 tweets about the Supreme CBD brand. The CAP Code, which applies to influencer marketing, requires anyone promoting a brand on social media [...]
IPA Bellwether: UK businesses boost sales promotions to record levels but pessimism lingers July 20, 2023 UK firms have ramped up sales promotions to an all-time high, leading to a growth in overall marketing budgets, according to the second-quarter IPA Bellwether Report released today. The report, which tracks marketing trends, revealed that sales promotions budgets have reached their highest level in the 23-year history of the survey, as more businesses increased [...]
2023 Women’s World Cup ads showcase new-found star power of players July 17, 2023 Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]