London’s most respected ad guru on why data giants Publicis and WPP have it wrong May 13, 2024 The former chief of operations at Publicis says brands that still launch with a TV ad and a poster blows his mind.
Mission rebuffs ‘opportunistic’ £27m takeover bid from Social Chain owner Brave Bison May 13, 2024 Mission Group has rebuffed a takeover proposal from fellow AIM resident and digital advertising company Brave Bison, which acquired Steven Bartlett-founded Social Chain last year.
Alastair Campbell’s PR agency holds back bonuses after Qatar’s late payment May 13, 2024 A top London PR agency that counts Alastair Campbell as a senior consultant was forced to delay its staff bonuses after the Qatari government was late paying millions of pounds of fees.
Martin Sorrell’s S4Capital places hope in AI as revenue slumps across the board May 10, 2024 S4Capital has been hit by lower advertising spending.
Jerry Seinfeld debut as director, Unfrosted, is a limp vanity project May 9, 2024 Unfrosted feels like a lazy compilation reel, a 90 minute-long box of empty calories. Jerry Seinfeld can surely do better.
WPP expects to return to growth in second-half as AI tools ‘deployed at scale’ April 25, 2024 For the full year, the company said it expected to report like-for-like revenue growth less pass-through costs of zero to one per cent.
Social media drives UK online ad spend to highest level ever April 25, 2024 Total ad spend rose six per cent in 2023 to £36.6bn, although this translated to a 1.2 per cent contraction after accounting for inflation.
Revolut plans advertising partnerships as it seeks new revenue streams April 23, 2024 Revolut is planning to monetise customer data through advertising partnerships as the firm looks to diversify revenue streams on its path to more sustainable profitability.
B Lab delays decision on whether Havas London will remain a ‘B Corp’ April 22, 2024 Media giant Havas London’s B Corp status continues to hang in the balance, after the accreditation’s gatekeeper chose to delay the conclusion of its investigation into whether its work with Shell is reconcilable with B Corp values.
Tu-dums and ba-da-ba-baa-baas: How the jingle got usurped by the ‘sonic logo’ April 18, 2024 With music's powerful link to memory, advertisers would be crazy to let the jingle die - and that's why they haven't, writes Anna Moloney.