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The Morning Briefing: SBS x City AM

  • Champions Cup prize money: Why profits in semis are shared

    May 2, 2025

    As the Investec Champions Cup semi-finals get underway, why are the clubs involved not guaranteed all of the profits generated? Over the last couple of days the Uefa Champions League semi-finals have played out at London’s Emirates Stadium and Barcelona’s Estadi Olimpic Lluis Companys. The final four teams are battling for prize money that could [...]

  • Ed Warner: Why our review calls for the RFU Council to be disbanded

    April 30, 2025

    A review has called for the RFU Council to be disbanded. City AM columnist Ed Warner, who was part of the review panel, explains its conclusions. A number of readers have asked why I’ve been silent on the turmoil within English rugby in recent months. Resignation of the chair of the RFU; a special EGM [...]

  • Can London challenge Saudi Arabia and India for Olympic Games?

    April 30, 2025

    Mayor Sadiq Khan wants the 2040 Olympic Games in London but up against Saudi Arabia, India and other new global powers, can Great Britain compete? Picture the scene: the year is 2040, the Olympic Games are back in London; Danny Boyle – at the age of 83 – has been persuaded out of retirement to [...]

  • Exclusive: Macron to announce Gloucester Rugby deal as UK revenues soar

    April 29, 2025

    Italian sportswear brand Macron will today add Gloucester Rugby to their growing English sports kit portfolio as part of a long-term agreement, City AM can reveal. Gloucester, whose deal with Oxen ends this season, will join Premiership Rugby champions Northampton Saints and Sale Sharks under the Macron umbrella, alongside World Rugby and Uefa refereeing agreements. [...]

  • 21.3bn reasons why TCS partners with the London Marathon

    April 24, 2025

    Partnering with the London Marathon has helped b2b-focused TCS grow its brand value tenfold, says the company’s chief marketing officer Abhinav Kumar.  TCS can point to plenty of reasons for partnering with the London Marathon and other endurance races – 21.3 billion of them, in fact. That figure represents the global IT services and consulting [...]

  • Benn vs Eubank: Why Fatal Fury fight is key to future of boxing in London

    April 23, 2025

    Turki Alalshikh is in town, which can only mean one thing: boxing is in London and the Saudis are here to parade their latest sporting interest. After last year’s British record attendance at Wembley Stadium for Daniel Dubois’ demolition of Anthony Joshua, Tottenham Hotspur Stadium will this weekend play host to a fight night topped [...]

  • ‘Doing nothing isn’t an option’: How UK Sport is tackling sustainability

    April 22, 2025

    On Earth Day, UK Sport CEO Sally Munday argues that collaboration is the key to a more sustainable future for the games and recreation that we love. At UK Sport, we firmly believe that by working together we can tackle the biggest challenges we face. Climate change is certainly one of those. We can see [...]

  • Rising Ballers: From Foden DMs to Nike campaigns and multi-million revenue

    April 21, 2025

    How three friends turned the Rising Ballers Instagram account into a lucrative content business, via Phil Foden, Jamal Edwards, Iliman Ndiaye and some big life decisions. Jamie Pollitt vividly remembers the day that changed his life. He was spending more time on his hobby – a social media account showcasing promising young footballers – than [...]

  • Away ends in Premiership Rugby have arrived, but what do fans think?

    April 18, 2025

    One of the commandments of the “Rugby Values” brigade is the ability for home and away fans to sit next to each other, enjoy a beer and have some healthy banter. For the vast majority of rugby fans this approach is the preferred one, with the kettling of supporters pre-and post-match – as is the [...]

  • Allianz Stadium: What could Twickenham rugby arena look like after facelift?

    April 17, 2025

    We’ve all been there, kettled into Twickenham station after a day out at Allianz Stadium watching England Rugby take on top international opposition. The 82,000-seat national stadium is the biggest purpose-built rugby arena in the world and sits behind only Wembley Stadium’s 90,000 in terms of UK capacity.  But Allianz Stadium and its surrounding area [...]

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