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The Morning Briefing: SBS x City AM

  • Athletes on OnlyFans: It’s time for an adult conversation about funding

    June 5, 2025

    Should athletes be allowed to boost their meagre Lottery funding by performing on OnlyFans, like British canoeist Kurts Adams Rozentals? It’s time for a grown-up discussion, says Ed Warner. How far would you go to fulfil your Olympic dream? Pre-dawn, pre-school training sessions; eschewing a student lifestyle to get a solid night’s sleep with no [...]

  • Fulham Premier League hospitality: Margaritas, caviar and £20,000 season tickets

    June 4, 2025

    Fulham FC’s Riverside Stand features a new Sky Deck offering over three floors. City AM took a look around to see what it was all about. Worth the price tag? You decide. One of the newest features adjacent to the stretch of the River Thames between Putney Bridge and London’s famous River Cafe soars into [...]

  • F1 Arcade: London spot where you pay £100 to taste Formula 1 lifestyle

    June 3, 2025

    With Formula 1’s rapid fandom rise, it was only a matter of time before you paid £100 to watch an F1 race down at your local. Matt Hardy takes a look at F1 Arcade. The seemingly sudden rise in Formula 1 interest among non-petrol heads has been nothing short of astonishing. In its 75th year [...]

  • Sport teams safe bets as valuations buck Trump tariff slump

    May 30, 2025

    Valuations of sports clubs have survived “recent market volatility stemming from President Donald Trump’s tariffs”, top analysts have said amid market turmoil as a result of decisions made in the White House. Sports clubs have seen their valuations remain stable, and in some cases rise, despite huge hits elsewhere, including the manufacturing industry – due [...]

  • Does cricket have Olympic future in Brisbane and, maybe, India?

    May 29, 2025

    Team GB may put forward a cricket team for the LA 2028 Olympic Games, but with Australia and potentially India hosting next does the sport have a long-term future? Over a decade ago at the London 2012 Olympics Welshmen Ryan Giggs, Joe Allen, and Neil Taylor joined the likes of Daniel Sturridge, Micah Richards and [...]

  • LTA commercial revenue up 40 per cent driven by expanded Queen’s Club event

    May 29, 2025

    The Lawn Tennis Association (LTA) expects to increase commercial revenue by almost 40 per cent this year thanks to its expanded championships at Queen’s Club and a raft of new partnerships. Commercial income grew 16 per cent to £10.6m in 2024 but it set for a far bigger jump in 2025, making the national governing [...]

  • Brighton owner Bloom looks to add French Ligue 1 club to portfolio

    May 28, 2025

    In this week’s Ahead of the Game: Brighton owner Tony Bloom, football films, The Hundred sale, rugby rights and the National League. Brighton owner Tony Bloom is exploring a potential investment in a French club after completing his purchase of a 29 per cent stake in Scottish Premier League side Heart of Midlothian this week. [...]

  • Football Regulator: Industry experts call out governance of sport

    May 27, 2025

    Over 400 points have been docked from clubs in the English Football League since the Premier League launched in 1992, insight shared with City AM reveals. It points to an English top flight that has pulled away from the rest of the promotion-relegation pyramid ahead of the introduction of an Independent Football Regulator. Insight provided [...]

  • Alexis Ohanian, Chelsea and how to value women’s football teams

    May 26, 2025

    Alexis Ohanian’s investment in Chelsea Women has raised questions about how to arrive at accurate valuations for women’s football teams. City AM asked industry experts. Reddit founder Alexis Ohanian was at Wembley last weekend for the Women’s FA Cup final, as the new investor in Chelsea Women saw his side complete a domestic treble with [...]

  • Does ProD2 on YouTube offer example to other leagues wanting exposure?

    May 23, 2025

    Few sports fans would have heard of the ProD2, but for rugby nuts it is seen as the best second tier competition across the sport’s global offering. Last night saw Provence and Soyaux Angouleme face off in the post-season playoffs. And for the first time Brits were able to tune in. But you’d struggle to [...]

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