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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

      Unfortunately, without specific details about the articles title, content, or the subject of the image, creating a precise...

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Sport

  • Qatar World Cup could cost Brits £34 more than 2018 summer comp due to rising energy bills

    November 8, 2022

    The winter World Cup in Qatar will cost Brits £34 more than watching the previous one from Summer 2018 in Russia. Rising energy bills and increased prices of a a pint, means it’s likely England fans will watch the tournament at home, increasing the use of energy and electricity. New figures from Saxo claims that [...]

  • Exclusive: Tougher Brexit transfer rules not helping English players in Premier League

    November 8, 2022

    Brexit has drastically shrunk the pool of footballers available to English clubs without having any clear benefit to the prospects of homegrown talent in the Premier League.  The findings are revealed in a major new study by football consultancy Analytics FC and law firm Fragomen shared with City A.M. and due to be published this [...]

  • World Cup advert review: Pepsi beats Coke as brands grapple with Qatar controversy

    November 8, 2022

    Steve Howell of creative agency Dark Horses picks the best and worst World Cup adverts ahead of the month’s tournament in Qatar. ‘Tis the season with a World Cup unceremoniously stuffed in the middle like the turkey in a Pret Christmas sandwich. The 12 years since Qatar were awarded the tournament have been full of [...]

  • Ruck and maul stars: Rugby clubs bank on behind-the-scenes content to attract fans

    November 8, 2022

    Matt Hardy on the rise of rugby clubs producing their own content as they look to attract new fans to the sport outside of the international arena. Gone are the days of sending season tickets out via carrier pigeon and releasing fixture lists through smoke signals, and here are the days of holograms, on-demand video [...]

  • Not Real Madrid again: Liverpool get Euro nemeses in Champions League last 16

    November 7, 2022

    Liverpool manager Jurgen Klopp has urged the club to embrace their Champions League last 16 tie with old foes Real Madrid, despite it representing one of the toughest draws.  The Spanish giants beat Liverpool in last season’s final to become kings of Europe for a record-extending 14th time. They also denied Klopp’s men in the [...]

  • Iconic football photographs set to go under the hammer ahead of the World Cup

    November 7, 2022

    Images of Pele, Diego Maradona and David Beckham are set to go under the hammer this week in an auction of iconic football photographs ahead of the World Cup. The collection is drawn from the vast archives of French sports publication L’Equipe and numbers 170 images from the last 70 years of international and club [...]

  • Liverpool FC up for sale: Fenway Sports Group hire bankers amid boom in valuations

    November 7, 2022

    Liverpool FC’s owner, Fenway Sports Group, has hired bankers with a view to selling the Premier League football club. FSG has retained Goldman Sachs and Morgan Stanley and produced a sales presentation for potential suitors.  The American group, which also owns baseball’s Boston Red Sox, confirmed it was open to offers for a shareholding in [...]

  • Compelling Rugby World Cup shows the women’s game is entering golden era

    November 7, 2022

    This Rugby World Cup has set new standards for women’s rugby. Two exceptional and competitive semi-finals, which set up this weekend’s final between England and New Zealand, reflected a tournament that has proven the women’s game is a tremendous spectacle of fantastic players.  Matches are compelling and fluid. Scrums and lineouts are completed quickly, there [...]

  • England 29-30 Argentina: Pumas pounce for first win at Twickenham since 2006

    November 6, 2022

    England head coach Eddie Jones bemoaned an error-strewn performance after his side handed Argentina a first win at Twickenham for 16 years on Sunday. The match turned on two Pumas tries in the space of four minutes early in the second half, first from Emiliano Boffelli and then Santiago Carreras.  Joe Cokanasiga and Jack van [...]

  • Chelsea 0-1 Arsenal: Gunners restore grip on top spot in the Premier League

    November 6, 2022

    The style may have evolved from the days of George Graham but the scoreline is familiar: 1-0 to the Arsenal is a regular sight once more and it’s giving rise to title hopes again.  For the fifth time in their last eight games the Gunners won by a single goal at Chelsea on Sunday, scored [...]

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