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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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Sport

  • Trevor Steven: Leaving Maddison out of England World Cup squad would be mistake

    November 9, 2022

    I’m hoping that James Maddison is among the 26 names when Gareth Southgate announces his England squad for the World Cup on Thursday.  Maddison is at the peak of his powers and is, in my view, the country’s most in-form midfielder at the moment.   The Leicester man has a rare ability to find pockets of [...]

  • Catriona Matthew on the rise of women’s golf and playing Aramco Team Series Jeddah

    November 9, 2022

    Women’s golf has come a long way since Catriona Matthew first swung a club, thanks in no small part to the trailblazing Scot.  When she joined her local club in North Berwick in the early 1980s, prize money was a fraction of that in the men’s game, with just £5,600 on offer to the winner [...]

  • Aramco Team Series Jeddah: Who is vying for Pia Babnik’s crown at Royal Greens?

    November 9, 2022

    Aramco Team Series Jeddah defending champion Pia Babnik is back at Royal Greens this week and hoping that a focus on the team competition serves her well again. The Slovenian teenager underlined her immense promise by winning the individual competition 12 months ago, her second professional title in a breakthrough year. Still only 18, Babnik [...]

  • Georgia Hall aiming to cap fine season with success at Aramco Team Series Jeddah

    November 9, 2022

    A major champion and two-time European order of merit winner by her early twenties, Georgia Hall has already ticked a lot of boxes in her young career. Over the coming weeks she hopes to reach a new milestone: a first multiple title-winning year. Having claimed the Saudi Ladies International in March, Hall will aim for [...]

  • Master Purton fancied to fire home Heroic Happy Valley double

    November 8, 2022

    WHEN Champion Jockey Zac Purton teams up with 11-time Hong Kong Champion Trainer John Size it’s normally a recipe for success. Although the combination has a near 30 percent win strike-rate this season, you can guarantee the trainer would not have been a happy man after watching his Beauty Eternal, with Purton aboard, beaten at [...]

  • Take Heart that Rock and Ho will have More class

    November 8, 2022

    RACING enthusiasts can look forward to an uninterrupted and exciting nine-race programme at Happy Valley today. With Tropical Storm Nalgae, which caused last week’s cancellation at the city track, safely blown back into the South China Sea, bettors are still faced with some difficult puzzles to solve, although there could be some value-for-money wagers. The [...]

  • Qatar World Cup could cost Brits £34 more than 2018 summer comp due to rising energy bills

    November 8, 2022

    The winter World Cup in Qatar will cost Brits £34 more than watching the previous one from Summer 2018 in Russia. Rising energy bills and increased prices of a a pint, means it’s likely England fans will watch the tournament at home, increasing the use of energy and electricity. New figures from Saxo claims that [...]

  • Exclusive: Tougher Brexit transfer rules not helping English players in Premier League

    November 8, 2022

    Brexit has drastically shrunk the pool of footballers available to English clubs without having any clear benefit to the prospects of homegrown talent in the Premier League.  The findings are revealed in a major new study by football consultancy Analytics FC and law firm Fragomen shared with City A.M. and due to be published this [...]

  • World Cup advert review: Pepsi beats Coke as brands grapple with Qatar controversy

    November 8, 2022

    Steve Howell of creative agency Dark Horses picks the best and worst World Cup adverts ahead of the month’s tournament in Qatar. ‘Tis the season with a World Cup unceremoniously stuffed in the middle like the turkey in a Pret Christmas sandwich. The 12 years since Qatar were awarded the tournament have been full of [...]

  • Ruck and maul stars: Rugby clubs bank on behind-the-scenes content to attract fans

    November 8, 2022

    Matt Hardy on the rise of rugby clubs producing their own content as they look to attract new fans to the sport outside of the international arena. Gone are the days of sending season tickets out via carrier pigeon and releasing fixture lists through smoke signals, and here are the days of holograms, on-demand video [...]

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