How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
T20: £180m IPL franchise brand values ranked in new data June 15, 2024 The business value of the Indian Premier League (IPL) has risen to $16.4bn while the brand value has increased in 2024, according to a report. The Chennai Super Kings reportedly now have a brand value of $231m with all but one side – the Lucknow Super Giants – coming in above $100m. The data, from [...]
EP: 276 Hong Kong – Saturday June 14, 2024 City AM Racing editor Bill Esdaile is away this week, so we concentrate on Saturday’s 11-race twilight card at Sha Tin racecourse with our Hong Kong racing expert Wally Pyrah. Hosted by Chris Barnett. The Punter ‘The Punter’ has been City AM’s dedicated sports betting section for over a decade with a primary focus on horseracing. [...]
Euro 2024 squad value: How much is each team worth? June 14, 2024 It’s fair to say football is awash with cash. And these Euro 2024 Championships in Germany are no different. While there is money swimming around in sponsorship and broadcast deals and in prize money, the squad valuations across the 24 teams show the huge differences between sides. But, of course, that doesn’t necessarily mean success. [...]
Who are ya? Questions swirl about Premier League side Crystal Palace’s new gambling shirt sponsor June 14, 2024 Questions are swirling around Crystal Palace’s new front-of-shirt sponsor - a little-known Vietnamese gambling firm that appears to have no functioning UK website.
Sunlight to shine on Young Achiever at Sha Tin June 14, 2024 SATURDAY’s competitive Hoi Ha Handicap (1.05pm) over seven furlongs, is sure to divide racegoers opinions on whether top-weight Patch Of Theta is capable of confirming last month’s form with runner-up SUNLIGHT POWER. On that occasion, the pair locked horns over the course and distance, with the Francis Lui-trained Patch Of Theta prevailing by a fast-diminishing [...]
Size runner can be Top Scorer on Sha Tin dirt June 14, 2024 RACING in Hong Kong gets underway at Sha Tin tomorrow, with an 11-race programme starting at 9.00am, and includes a couple of contests on the all-weather surface. The spectre of rain and thunderstorms has reared its ugly head once again in the city, with over 100mm of rain falling in parts of the territory on [...]
Redgrave backs Brits to row their way to Paris 2024 gold June 14, 2024 Sir Steve Redgrave has backed Britain’s rowers to top the medal table at Paris 2024 just three years after their worst Olympic showing in nearly 50 years. In Tokyo, Team GB won just two medals in rowing, a silver, and a bronze, leaving them down in 14th position in the sport, failing to win a gold medal for [...]
Euro 2024 prize money: How much can teams win in Germany? June 14, 2024 The team that wins this year’s Euro 2024 Championship in Germany could pocket themselves £28,250,000 in prize money. Data from the Uefa Financial Report, crunched by Football Benchmark, has shown that prize money for this year’s Euros, which begins on Friday 14 June, has not changed since the 2020 tournament. But teams can still cash [...]
Euro 2024 sweepstake: Who will win the City A.M. Euros title? June 14, 2024 City A.M. towers has Euro 2024 fever and to celebrate we have gone all in with a sweepstake, with Jameson’s prizes on the line. Journalists and editorial drew from the hat. Some were overjoyed, others expressed despair, as they revealed their country to the City A.M. TikTok account. Euro 2024 Group A will see our [...]