Barclays Hampden: Scottish FA sells naming rights for national stadium December 1, 2025 Scotland’s national football stadium has been renamed Barclays Hampden in a multi-million-pound agreement with the bank. It is part of a wide-ranging deal that will also see Barclays become a partner of the men’s and women’s Scottish Cup and primary sponsor of a girls’ programme. “We’re excited to have Barclays on board as naming partner [...]
LaLiga boosts Premier League fight with record media rights deals December 1, 2025 Spain’s LaLiga has cemented its position as the closest challenger to the Premier League after announcing record domestic media rights deals worth more than £5bn. The figure for the 2027-32 cycle represents a nine per cent increase on the current contracts and, when combined with international broadcast deals, gives the rights a total value of [...]
World Darts Championship extends title sponsor deal with Paddy Power December 1, 2025 Paddy Power’s title sponsorship of the World Darts Championship will near a decade after the bookie extended its deal with the showpiece event by another five years. The Flutter-owned firm took over from Cazoo in December 2023 and will be the title sponsor until at least 2031 after penning a half-decade extension with the Professional [...]
Badging isn’t dead: In defence of a sports marketing fundamental November 30, 2025 Sports marketing may have come a long way but let’s stop pretending that brand badging doesn’t matter, says Matt Riches. In modern sports marketing “badging” has become a dirty word, seen as outdated, inefficient, maybe even lazy. “This isn’t a badging exercise,” has become the opening gambit to many a sales pitch. But in the [...]
LIV Golf is the clear winner of tussle with PGA Tour – it forced change November 29, 2025 Those who see the convergence between LIV Golf and the PGA Tour as a victory for the old order fundamentally misunderstand how disruption works, writes Matt Readman. “What are we even doing here anymore?” That was the reaction of golf journalist and vlogger Dan Rapaport to the news that LIV Golf was shifting from its [...]
Ashes: England cricket fans spend big to get over first Test defeat November 28, 2025 England’s travelling cricket fans splashed the cash in the aftermath of defeat in the first Ashes Test but locals tightened their belts despite Australia’s win, data shows. The Barmy Army spent 59 per cent more in the days immediately after the match, which ended inside two days in Perth, figures shared by Revolut with City [...]
Selhurst Park among 22 stadiums for 2035 Women’s World Cup November 28, 2025 Selhurst Park, the home of Crystal Palace, Birmingham City’s planned new stadium and Wrexham’s Racecourse Ground are set to host games at the Women’s World Cup in 2035. They are among 22 venues – along with the more established likes of Wembley, the Principality Stadium, Hampden Park and Windsor Park – proposed by the football [...]
J-Mac the chosen Rider for Ng’s Sagacious Life November 28, 2025 SHA TIN’s scheduled race-meeting on Sunday will be held behind closed doors, as a mark of respect following the tragic events at nearby Tai Po in midweek. The HKJC will donate an estimated gross income of around £7m for the day to those effected by the tragedy, and only stewards’ officials and connections of horses [...]
Alpha and Wukong can Strike at Sha Tin on Sunday November 28, 2025 THERE will be plenty of interest in the Class Three six-furlong Turf Handicap (9.15am), which includes a couple of talented and potentially highly progressive speedsters, against a number of experienced and useful campaigners. The likes of top-weight Wings Of War, New Future Folks and Triumphant More can never be discounted in this company and have [...]
R360 launch delayed until 2028 after unions threaten players with bans November 28, 2025 R360 chiefs insist they remain “absolutely determined to bring it to life at full scale and with maximum global impact” after delaying the launch of the rugby franchise league until 2028. Organisers and investors including City grandee Martin Gilbert and former England international Mike Tindall had intended to start the globetrotting competition in 2026 but [...]