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Sport Business

  • Lionesses fever sends shirt sales skywards ahead of Women’s Euro final

    July 24, 2025

    The Lionesses’ run to the Women’s Euros final has triggered a scramble for shirts and other merchandise, with sales far higher than even during the team’s 2023 World Cup run. Global retailer Fanatics, which operates England’s official stores, said that sales of Lionesses products were up 41 per cent on the same stage at the [...]

  • Fans and athletes both lose in sport’s endless entertainment loop

    July 24, 2025

    New tournaments, expanding global championships, tours of dubious sporting merit and very little rest – isn’t it time we gave our athletes a break, asks Ed Warner? If only the world wasn’t spherical, maybe then we wouldn’t have lost the sporting seasons. As it is, summer bleeds from northern hemisphere to southern, which sends winter [...]

  • Lionesses’ semi-final drama breaks ITV viewing figures record

    July 23, 2025

    The Lionesses’ dramatic semi-final win over Italy in the 2025 Women’s Euros drew a peak audience of 10.2m, according to TV broadcasting data. The game which saw England take on Le Azzurre averaged 8m viewers, delivering ITV’s highest average audience of 2025. The peak audience figure of 10.2m was achieved in the final minutes of [...]

  • Brentford FC sponsor rapped by watchdog for pushing gambling to kids

    July 23, 2025

    Premier League club Brentford FC’s main sponsor, Hollywoodbets, has been rapped by the advertising watchdog for targeting children. The Advertising Standards Authority today upheld a complaint from a minor prompted by an ad for the bookmaker on the esports website Virtual Football League.  The complainant was presented with the ad, which urged users to sign [...]

  • Three Lions fans snap up 2026 World Cup packages… in three days

    July 23, 2025

    Hospitality tickets to watch England at next summer’s World Cup sold out within three days of being put on sale last week, with fans eager to secure the right to follow Thomas Tuchel’s side in the US, Canada and Mexico at the first opportunity.  Fifa released hospitality packages last Monday for the group and first [...]

  • Zharnel Hughes: It sucked that Grand Slam Track didn’t come to Europe

    July 22, 2025

    Britain’s fastest man Zharnel Hughes wants Grand Slam Track to return next year with dates in Europe despite the financial difficulties that forced Michael Johnson to cut short its first season. Hughes said it “sucked” that all four Grand Slam Track meets were awarded to venues in the US and Caribbean, given the appetite for [...]

  • Doha 2036 Olympics? Qatar confirms it’s rivalling Saudi Arabia and India

    July 22, 2025

    Qatar is set to rival Saudi Arabia to be the first Middle Eastern country to host the Olympics after confirming it is in “dialogue” with organisers the IOC. The tiny Gulf state, which hosted the men’s football World Cup in 2022, has discussed its proposals for hosting the Olympic and Paralympic Games in 2036. Ahmedabad [...]

  • Ryder Cup 2031: Camiral named host as Spain gets second turn

    July 22, 2025

    The 2031 Ryder Cup is returning to Spain after more than three decades to be held at Camiral, formerly known as PGA Catalunya, near Barcelona, organisers have confirmed. The resort’s prestigious Stadium Course will host the biennial contest between Europe and the USA, the next edition of which is taking place in New York in [...]

  • Lionesses and late licences set to deliver £135m boost to UK economy

    July 22, 2025

    Pubs will be allowed to stay open until 1am tonight for the Lionesses’ Women’s Euros semi-final with Italy as the UK economy gets set for a boost of more than £135m. The Home Office announced plans in May to extend licensing hours if England reached the last four of the tournament and they were approved [...]

  • Rugby League Ashes a North Star for the game in England

    July 21, 2025

    Sports are forever trying to innovate, develop and find the next mast on which to pin their colours to. But not international rugby league. While the English domestic Super League have brought in IMG to promote and relegate teams based on a list of external criteria that some clubs already want tweaked, the international game [...]

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