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Sport Business

  • Great Britain bid to bag $2m at Davis Cup continues

    February 5, 2026

    Great Britain’s bid to bag $2m by winning the Davis Cup continues today with their top tier match against Norway. The men’s tennis team was forced to beat Poland in September to retain their spot in the top level of the competition, and now begin on a run that could land them millions later this [...]

  • Six Nations Thursday start is smart from organisers

    February 5, 2026

    It feels slightly odd to be looking forward to the Six Nations beginning this evening when it is only Thursday. That’s because Ireland’s trip to take on champions France in Paris has been brought forward to tonight to ensure there’s no clash with the opening ceremony of the Winter Olympics in Milan tomorrow. At first [...]

  • Forget medal targets, Winter Olympics success will be decided on sofas not ski slopes

    February 5, 2026

    Sports fans have a feast of action, from the Winter Olympics to the Six Nations and the T20 World Cup, to gorge on over the coming days, writes Ed Warner. Have you planned your viewing schedule for the next few days? Pushed the football to the margins of your calendar for once?  Six Nations opener [...]

  • Exclusive: Welsh Rugby Union risks £4m hit as 55,000 Six Nations tickets unsold

    February 5, 2026

    The embattled Welsh Rugby Union is facing a £4m hit from this year’s Six Nations, with more than 55,000 tickets still unsold for their three home fixtures. The financially troubled nation stands to lose out on around £3.8m in ticket revenue over the next two months, with more than 18,000 seats still free for their [...]

  • Team GB bid for Winter Olympics history hit by skeleton helmet row

    February 4, 2026

    Team GB have become embroiled in a kit row on the eve of the Winter Olympics after their world-leading skeleton squad’s safety helmets were deemed to be non-compliant. The British Bobsleigh and Skeleton Association (BBSA) has lodged an urgent appeal with the Court of Arbitration for Sport against a decision made by world governing body [...]

  • ITV in-game Six Nations ads will keep sport free-to-air, experts say

    February 4, 2026

    ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will show split-screen adverts during pauses in play at this year’s competition, such as when scrums are being reset.  It has led to concerns [...]

  • Broncos owner Lockyer: Being on BBC means we’re a club of topic

    February 4, 2026

    The rebirth of London Broncos will take its next step this weekend when their match against Super League club Bradford Bulls is shown on the BBC. The Challenge Cup is seen as a target for the only major rugby league club south of Warrington, who last year were purchased by NRL rugby league legend Darren [...]

  • Is Guinness Bristol City deal a sign of football shirt sponsorships to come?

    February 4, 2026

    Looming exit of betting companies from football front-of-shirt sponsorship opens the door for more consumer brands like Guinness to return, writes Matthew Fletcher-Jones. Having made the often-regrettable decision to support Tottenham Hotspur in the 1980s, I’m still pleased to see any corner shop selling Holsten Pils – the club’s shirt sponsor throughout my youth.  Chelsea [...]

  • Exclusive: PSG in talks with Netflix show Emily in Paris over appearance

    February 4, 2026

    Paris Saint-Germain are in discussions with the makers of hit Netflix show Emily in Paris about a potential collaboration in the future, City AM can reveal. The talks could see the Champions League holders and Club World Cup finalists feature in a future episode of the series, which follows the adventures of an American marketing [...]

  • Guardiola calls out Premier League clubs for not winning trophies

    February 3, 2026

    Manchester City manager Pep Guardiola has called out big Premier League clubs for not winning trophies despite spending more over the last five years. After the January transfer window closed on Monday – which saw the 20 Premier League clubs spend around £400m – City’s net spend over the past five years sat at £396m [...]

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