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Sport Business

  • Criminal complaint filed against Fifa over NFTs ahead of World Cup

    October 23, 2025

    Fifa has been referred to prosecutors after Switzerland’s gambling regulator filed a criminal complaint against football’s world governing body over NFTs. The complaint was launched by Gespa, the Swiss Gambling Supervisory Authority, and relates to the “Fifa Collect” platform and the NFTs hosted on the site. It marks an escalation against the body over its [...]

  • In defence of sport’s blazers: Give them scrutiny, yes, but also empathy

    October 23, 2025

    Spend a minute on social media during a major sporting event and you’ll find them: the keyboard warriors, the armchair pundits, the self-appointed arbiters of “what the fans really want”.  Their target? The blazers in the boardroom perceived to be truffling for perks and who wouldn’t know how to find the nearest grassroots facility. While [...]

  • London Broncos signs multi-year kit deal with Reebok amid rebrand

    October 23, 2025

    Rugby league side London Broncos have announced a kit partnership with Reebok as the new ownership looks to make its mark on the Championship team. Purchased by a consortium including Brisbane Broncos legend Darren Lockyer and Grant Wechsel of MWG Mining, London Broncos have plans to get promoted to the Super League in 2026 after [...]

  • Aston Martin F1 loses £190m in five years

    October 22, 2025

    Aston Martin F1’s most recent loss of £46m has pushed their cumulative five-year deficit to £190m. The Lawrence Stroll-owned Formula 1 team saw revenue rise by 16 per cent for the financial year to 31 December 2024 while cost of sales also rose. But the pit garage housing both Fernando Alonso and Stroll’s son Lance [...]

  • LaLiga’s overseas game project not dead, insists Tebas

    October 22, 2025

    Spanish football chief Javier Tebas insists LaLiga will “keep trying” to stage games overseas after being forced to shelve a planned fixture between Barcelona and Villarreal in Miami in December. The controversial move looked set to go ahead when European governing body Uefa “reluctantly” granted permission earlier this month but LaLiga announced it had pulled [...]

  • Chelsea sign sleeve sponsor deal with Vietnamese IT firm FPT

    October 22, 2025

    Chelsea have announced Vietnamese IT company FPT Corporation as their new sleeve sponsor across their men’s, women’s and academy teams. The move sees FPT elevated to principal partner status at the Club World Cup winners, having begun their commercial relationship earlier this year. Chelsea are still in the market for a front-of-shirt sponsor, however, having [...]

  • Big 12 chief: College football in London can boost sport amid private equity interest

    October 22, 2025

    The commissioner of the league bringing American college football to Wembley Stadium believes the inaugural 2026 match can boost its profile amid interest from private equity. The Big 12 American football league, a collegiate US conference part of the NCAA, earlier this year reviewed bids from private equity firms for stakes in the competition. RedBird [...]

  • West Ham on hook for £5m despite Potter’s Swede pick-me-up

    October 22, 2025

    West Ham will not receive any financial benefit from Sweden’s surprise appointment of Graham Potter, who is still set to bank around £5m in compensation after being sacked by the struggling Hammers last month.  Most Premier League clubs only pay compensation – in the form of monthly salary payments – to sacked managers until they [...]

  • How sport can take tackle Gen Z’s problem with gender polarisation

    October 21, 2025

    Gender is as becoming as divisive as race, politics and economics among but sport can play its part in fixing a growing problem among Gen Z, writes Matt Readman. It’s been 25 years since Nelson Mandela famously said that sport could “unite people in a way that little else does”. While sport has sometimes mirrored social [...]

  • UK Athletics posts profit for first time since 2017

    October 21, 2025

    UK Athletics has hailed a financial turnaround after going from a deficit of £1.2m to a surplus of £107,000 – its first since 2017. The accounts for the year to March 31 2025 saw losses slashed just three years after the track and field governing body appeared to be on the brink of bankruptcy. UK [...]

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