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      Inside the untapped commercial potential of the Tour de France

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      Inside the untapped commercial potential of the Tour de France

      Cycling fans, some in green Feel Slovenia shirts, cheer cyclists with Slovenian flags.

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Sport Business

  • Dazn scores exclusive global broadcast deal for Fifa Club World Cup

    December 4, 2024

    Fifa has confirmed that its relaunched Club World Cup will be broadcast for free around the world on Dazn, the dedicated sports streaming platform. The 32-team tournament will take place in its new form for the first time next summer in the US, where Chelsea and Manchester City will be England’s representatives. Dazn said the [...]

  • Formula 1 confirms it will lose star’s home race after 2026

    December 4, 2024

    Zandvoort’s return to the calendar in 2021 coincided with Verstappen beginning his run of four consecutive drivers’ titles.

  • Fifa risks legal battle by including Mexican teams in Club World Cup draw

    December 3, 2024

    Fifa will include two Mexican teams with the same owners, Club de Futbol Pachuca and Club Leon, in the draw for the Club World Cup tomorrow despite facing potential legal action over their involvement in next summer’s competition.  Costa Rican club Liga Deportiva Alajuelense have sent a formal complaint to Fifa on the basis that [...]

  • Top sports lawyer says City case should be held in public

    December 3, 2024

    The KC responsible for helping Leicester City find a loophole in the Premier League Profit and Sustainability rules Nick de Marco has said that such cases – including Manchester City’s battle of 115 alleged breaches of Financial Fair Play rules – should be held in public. De Marco aided the Foxes in arguing to an [...]

  • FIA wants key ethics and audit committee rules changes

    December 3, 2024

    The governing body of Formula 1 the FIA wants to change a number of rules to limit how its leadership can be held to account after a number of complaints against the president Mohammed Ben Sulayem. Ben Sulayem has been criticised by drivers over a number of issues and has faced questions over his private [...]

  • Maher social media aide to be paid more by Bristol Bears than some players

    December 3, 2024

    Bristol Bears Women is hiring a social media specialist solely to work with new star signing Ilona Maher on a higher salary than most of the club’s players. The West Country outfit this week signed one of the most recognisable faces in rugby, American sevens sensation Maher, and saw their follower numbers leap as a [...]

  • Fans group vows to fight plans to scrap football’s 3pm blackout

    December 3, 2024

    The Football Supporters’ Association will resist moves to scrap the 3pm blackout that prevents Saturday afternoon matches being broadcast live in the UK. Following reports that senior figures in the game believe it could be ditched when the next round of TV deals end in 2029, the FSA warned that doing so risked harming clubs [...]

  • Why Brentford ticket news has shamed Ratcliffe and Manchester United

    December 3, 2024

    Brentford have cast Sir Jim Ratcliffe’s price increases at Manchester United in an even less flattering light by slashing the cost of away tickets for young fans to just £10. The Premier League club’s pledge not only affects junior Brentford fans attending their away games but also under-18s making the trip to west London to [...]

  • Reading crisis goes on after former chairman’s takeover bid is rejected

    December 3, 2024

    Former Reading chairman Roger Smee says he is “sad” that his takeover bid to prise the club from unpopular owner Dai Yongge has been rejected. City AM revealed last month that the 76-year-old property tycoon, who also played for Reading in the 1960s and 1970s, was putting together a rescue package. Smee also expressed his [...]

  • Sport isn’t as inclusive as it thinks it is – but brands can make it right

    December 3, 2024

    From events giving less than one per cent of places to disabled participants to getting braille wrong on the medals, sport still has a long way to go on inclusion. But that’s where brands can help, says Steve Howell. Everyone knows that sport is an incredible force for good. Bringing a nation together, giving people [...]

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