Lidl owner Schwarz Group scores landmark Uefa partnership March 17, 2026 Uefa, European football’s governing body, has announced its first organisation-wide sponsorship deal with the parent company of discount retailer Lidl. Schwarz Group has become Uefa’s corporate strategic partner in an agreement that encompasses competition sponsorship, grassroots initiatives and recycling efforts. Lidl, already a partner of Uefa’s Europa League and Conference League as well as women’s [...]
2026 World Cup: Iran asks Fifa to move games from US to Mexico March 17, 2026 Iran has asked Fifa to move its 2026 World Cup games from the US to Mexico as the wrangling over the war-torn country’s participation continues. The Iranian embassy in Mexico posted a statement on social media saying that talks were ongoing over the possible solution after President Trump suggested that it may not be safe [...]
High risk club owners facing triple ultimatum from football regulator March 17, 2026 English club owners will be required to inject funds, reduce debt or slash outgoings if they are deemed to be “high-risk” by the Independent Football Regulator. Under new licensing proposals published today, clubs will have to demonstrate that they have the financial resources to withstand major shocks such as relegation or withdrawal of owner funding [...]
Tyson v Bruno: How UK’s first pay-per-view fight shaped next 30 years March 16, 2026 One day in early 1996 at Sky’s Athena Court headquarters in Osterley a group of people made a decision that would change the sporting landscape across the United Kingdom forever. Thirty years ago this week the second fight between Frank Bruno and Mike Tyson had been billed for 16 March 1996, and it was chosen [...]
Sheffield Wednesday: Football regulator already in talks over new club owners March 16, 2026 The Independent Football Regulator has already begun holding talks over specific prospective buyers of English clubs, including Sheffield Wednesday. The IFR will assume responsibility from the English Football League (EFL) for vetting club owners and directors from May so have asked for any takeovers and board appointments currently under discussion to be flagged by the [...]
Chelsea hit with £11m fine and Premier League transfer ban March 16, 2026 Chelsea have been slapped with a £11m fine and a transfer ban for breaching Premier League rules under their previous ownership. An investigation into the London club found “undisclosed payments by third parties associated with the club were made to players, unregistered agents and other third parties” between 2011 and 2018, when the club was [...]
Carabao Cup: Energy drink’s lager set for UK after deal extension March 16, 2026 Energy drink Carabao has extended its sponsorship of the League Cup through until the end of the decade in a deal that will see the UK launch of Carabao Lager. Manchester City and Arsenal clash in Sunday’s Carabao Cup final at Wembley with the match’s title sponsor agreeing a further two-year deal with the EFL [...]
Rooftop hospitality at Cheltenham Festival after £100m Jockey Club deal March 16, 2026 The Jockey Club has agreed a £100m investment deal with Levy in a move that will see major upgrades to the Cheltenham Festival and Epsom Derby. The agreement, with the sport division of Compass Group, will span 20 years and see the Jockey Club seek to enhance the “spectator experience across their UK racecourses”. Chief [...]
Sinner breaches major prize money barrier with $1m Indian Wells haul March 16, 2026 Jannik Sinner’s victory at Indian Wells took his career prize money to $60m, with the Italian averaging $142,000 per career match. The Italian beat Russia’s Daniil Medvedev to win Indian Wells on Sunday and become the youngest man to win all six ATP Masters 1000 hard-court titles. Australian Open semi-finalist Sinner, 24, won 7-6 7-6 [...]
Why World Cup hydration breaks will push traditional ads to the subs bench March 15, 2026 Hydration breaks at the World Cup could usher in major changes to advertising during live sport, writes Jonathan Haines. As broadcasters prepare for the 2026 World Cup, an unexpected talking point has emerged. The tournament will feature mid-half hydration breaks, introduced to protect players from the searing heat predicted this summer in North America. But [...]