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Sport Business

  • Bellingham offers hope that celebs can find Prem Rugby investible

    April 24, 2026

    Jude Bellingham has invested into cricket and it offers hope for Prem Rugby, Ollie Phillips writes. Jude Bellingham’s £800,000 investment into Hundred franchise Birmingham Phoenix is smart money; he’s from the area, gets one per cent of a team where he will do very little heavy lifting, and diversifies his portfolio. And it got me [...]

  • Crypto firms ‘obvious contender’ to replace betting brands in Premier League

    April 24, 2026

    Crypto companies are “an obvious contender” to replace betting firms as main shirt sponsors when the Premier League ban on gambling brands kicks in next year. More than half of English top-flight teams need new main sponsors for the 2026-27 season and market intelligence platform Caytoo says that it is surprising that no crypto brand [...]

  • NFL Draft: Premier League and Europe should adopt US system

    April 23, 2026

    Veteran US sport agent Leigh Steinberg says European sport can learn a thing or two from the NFL Draft Manchester City’s winning four Premier League titles in the last five years is actually deeply problematic because when outcomes become predictable, fan engagement suffers. When the same clubs dominate year after year, the entire league’s commercial [...]

  • Football Focus to be axed but Alex Scott to remain key BBC Sport presenter

    April 23, 2026

    The BBC is scrapping Football Focus at the end of this season after more than half a century but has promised that host Alex Scott will not disappear from its programming. The Saturday lunchtime magazine show launched in 1974 and became a staple of the BBC’s sport coverage but is being axed in response to [...]

  • Economy boosted as Sport England reports record levels of activity

    April 23, 2026

    Two thirds of the adult population are considered physically “active”, the highest level on record, according to Sport England’s latest annual survey. The proportion of adults meeting the Chief Medical Officers’ threshold of 150 minutes’ moderate intensity exercise per week has risen to 64.6 per cent, the Active Lives report found.  Sport England says the [...]

  • Copilot coaching: Can AI train me to run the London Marathon better?

    April 23, 2026

    Ed Warner has swapped relentless pavement-pounding for AI prompts in the hope of training smarter – and less – for Sunday’s London Marathon. I’m getting my excuses in early. What began as my AI-generated, pared-back London Marathon training programme has – due to entirely unforeseeable circumstances – become the skimpiest of prep for this weekend’s [...]

  • Lewis Moody seeking sponsors for 500-mile ride in aid of MND

    April 22, 2026

    World Cup-winning England back-row Lewis Moody is seeking sponsors for a 500-mile ride to raise money after his motor neuron disease (MND) diagnosis. The former Leicester Tigers and Bath Rugby player will cycle 500 miles from the East Midlands to London, via the West Country, in aid of the My Name’5 Doddie Foundation. Moody last [...]

  • Exclusive: Sticking points remain in NRL discussions with Super League

    April 22, 2026

    Sticking points remain between the NRL and Super League as negotiations surrounding a potential investment into English rugby league continue, City AM understands. The world’s two major domestic rugby league competitions could be forged together through investment from the Australian NRL into the English Super League. But sources with knowledge of the discussions said that [...]

  • Roman Abramovich heads to European Court of Human Rights

    April 22, 2026

    Roman Abramovich has headed to the European Court of Human Rights to challenge a criminal investigation into the Russian oligarch being carried out by authorities in Jersey. The former Chelsea FC owner has been under investigation for four years by the Channel Islands authorities in a move that has seen £5.3bn of his assets frozen. [...]

  • Hollywood consortium revives bid for Cardiff after Ospreys owners’ deal fails

    April 22, 2026

    A Hollywood-backed consortium is ready to revive its bid to buy Cardiff Rugby and “do a Wrexham” after the collapse of Ospreys owner Y11 Sports & Media’s takeover, City AM understands. Y11’s bid to buy Cardiff from the Welsh Rugby Union was officially called off today after three months of talks, with the WRU saying [...]

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