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Sport Business

  • Gallagher CMO: ‘Let’s get a Premiership Rugby game in Singapore’

    December 16, 2021

    Premiership Rugby’s main sponsor, the US-headquartered insurer Gallagher, has called for the league to stage matches overseas in locations such as Singapore and Kuala Lumpur. English club rugby’s top competition has played two regular season games in the US, in 2016 and 2017,  but the experiment has not been repeated. “Let’s get a game in [...]

  • Ed Warner: Cricket should follow Ryder Cup to save Test matches

    December 16, 2021

    The matter-of-fact delivery of his bleak assessment was like a punch to the gut. Here was someone woven into the fabric of international cricket who believed Test matches would become extinct in his lifetime.  The individual in question, who shall remain nameless, might hope to have a good four or five decades ahead of him, [...]

  • Barclays to pump record £30m into WSL and women’s UK sport

    December 15, 2021

    Banking giant Barclays are set to double their investment in Women’s football as they extend their sponsorship deal to include the Women’s Championship. The deal will begin from the 2022-23 season and run through to 2025, and will see Barclays pump £30m into the women’s game. Sasha Wiggins, Barclays Group head of public policy and [...]

  • McLaren boss Zak Brown: ‘I can’t remember a F1 season more exciting than this one’

    December 10, 2021

    Sunday’s showpiece final Formula 1 race of the season will see either Max Verstappen or Lewis Hamilton crowned world champion and Red Bull or Mercedes win the constructors’ title. But a few spots behind the two current big hitters are McLaren Racing. A team with a longstanding F1 history is now in the hands of [...]

  • Channel 4 to show decisive Formula 1 Abu Dhabi Grand Prix

    December 9, 2021

    Channel 4 will show live coverage of the decisive final race of the Formula 1 season, the Abu Dhabi Grand Prix, after striking a deal with rights-holder Sky. Britain’s Lewis Hamilton is bidding to win a record eighth drivers’ championship and see off the challenge of rival Max Verstappen, with whom he is level on [...]

  • Ed Warner: Soft power and sport – why do they do that?

    December 9, 2021

    To the Guildhall for the launch of EY’s study of soft power and major sporting events, commissioned by the City of London and UK Sport.  The publication was timely, coinciding with the findings of the inquiry into the chaos at the Euro 2020 final at Wembley which tarnished Britain’s hosting credentials, as well as the [...]

  • Eight Premier League stars in KPMG top 10 most valuable players list

    December 8, 2021

    KPMG has underlined the financial supremacy of English football by naming eight Premier League stars among its top 10 most valuable players.  Erling Haaland of Borussia Dortmund, valued at €142m (£121m), and Paris Saint-Germain’s Kylian Mbappe, valued at €128m (£109m) occupy the top two places. But the remainder of KPMG’s top 10 is comprised of [...]

  • Australia joins US in boycott of Beijing Winter Olympics as China hits back: ‘They violate Olympic spirit’

    December 8, 2021

    Australia’s prime minister said this morning the country will join the US in a diplomatic boycott of the Beijing Winter Olympics over human rights concerns. Scott Morrison said it should come as no surprise that Australian officials would boycott the event after the nation’s relationship with China had broken down in recent years. He added [...]

  • Rob Lee: Newcastle United owners should hire Alan Shearer as top advisor

    December 7, 2021

    Newcastle United’s new owners can bring the good times back to St James’ Park by hiring an icon of the club’s most recent glory days, Alan Shearer, to oversee football matters, says Rob Lee. Fellow Newcastle great Lee played alongside Shearer for six seasons as they challenged Manchester United’s domestic supremacy and enjoyed their first [...]

  • Yorkshire appoint Darren Gough interim director of cricket following Rafiq fallout

    December 6, 2021

    Former England bowler Darren Gough has returned to Yorkshire to take up the role of interim director of cricket. Gough, who spent 15 years at the club, replaces Martyn Moxon, who was among 16 staff to leave the club last week as the fallout from the Azeem Rafiq racism scandal continued. “Like many, I have [...]

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