Smart shin guards: the latest weapon in football’s wearable tech arms race November 2, 2021 Football is no stranger to wearables, as evidenced by the ubiquity of GPS vests, but it is about to get a new weapon in the technology arms race: smart shin guards. Italian sports tech and analytics company Soccerment will today launch their pioneering protective gear, which captures data on every run, pass, shot and change [...]
Claire Harvey: Sport should take lessons from the City on inclusion policy October 4, 2021 British Paralympian and global inclusion expert Claire Harvey calls on sport’s national governing bodies to adopt grassroots diversity targets into their participation drive. Sport has for a long time been a source of inspiration to the masses. It is one of the unifying forces that humanity has to offer, yet – if we’re honest with [...]
Leicester City and JD Sports probed by watchdog over merchandise September 30, 2021 The Premier League’s Leicester City and retailer JD Sports are being investigated by the Competition and Markets Authority (CMA) over suspected anti-competitive behaviour relating to merchandise. The watchdog said in its case that it has “reasonable grounds to suspect one or more breaches of competition law” and that the CMA “has not yet reached a [...]
QPR launch bond in bid to part-crowdfund new £20m training ground September 30, 2021 Queens Park Rangers have launched a bond in a bid to partially crowdfund their plans for a new £20m training ground. The five-year bond is aimed at supporters and retail investors and will pay five per cent interest plus a 25 per cent bonus should QPR be promoted to the Premier League by 2026. “Supporter [...]
Why athletics needs a silver bullet in the form of private investment September 30, 2021 The results are just in, and they don’t make for easy reading. World Athletics posted a small financial surplus in 2020, but only because Russia coughed up a fine for its doping misdemeanours. W hat’s worrying is the long steady decline in the reserves of track and field’s governing body. For the sake of the [...]
Defeated but not deflated: Anthony Joshua thanks London after stunning loss to Oleksandr Usyk September 26, 2021 Anthony Joshua took to social media hours after his reign as world heavyweight champion was ended and a ‘Battle of Britain’ against Tyson Fury is in tatters following Oleksandr Usyk’s stunning win at Tottenham Hotspur Stadium. Joshua said his world “is crumbling in front you” but he urged fans to be positive and thanked them [...]
Emma Raducanu capitalises on US Open success with Tiffany & Co sponsorship deal September 23, 2021 Emma Raducanu has signed the first major sponsorship deal since her breakthrough success at the US Open, with jeweller Tiffany & Co. The 18-year-old British tennis sensation has been tipped to land a swathe of commercial deals after producing one of sport’s most remarkable storylines at the grand slam earlier this month. Raducanu wore Tiffany [...]
Lend your support to City A.M.’s London Marathon runner and help charity Give Them A Sporting Chance September 22, 2021 City A.M. hit the streets again this week and thousands of runners are preparing to do the same at the London Marathon next month. Among them will be City A.M.’s own representative George Reed, who is raising money for Give Them A Sporting Chance, a charity that helps carers and those with disabilities of all [...]
Legal Q&A: What uncertainty around the Ashes means for England, the players, contracts, sponsors and broadcasters September 21, 2021 Lawyer Jamie Horner examines the legal issues around this winter’s Ashes series between England and Australia, which remains in the balance due to Covid-19 restrictions Down Under. What are some of the key legal issues around this Ashes series? The key issue is the difference between Covid-19 restrictions in the UK and the more draconian [...]
Premier League NFTs: Sorare aiming to launch digital fantasy football trading cards collection following similar deal with Spain’s LaLiga September 21, 2021 French technology start-up Sorare is hoping to launch a range of NFTs comprising digital fantasy football trading cards with the Premier League. The company, which has raised £500m from investors including SoftBank, has emerged as a major player in sport’s growing blockchain economy and recently struck a deal with Spain’s LaLiga. “We have had conversations, [...]