OnlyFans to ‘OilyFans’: Billboards show BP chief topless after earning £10m July 21, 2023 A set of billboards for the adult site OnlyFans has been rebranded by environmental activists to show the chief executive of BP shirtless. Following complaints to the Advertising Standards Authority (ASA), Global Witness bought out three advertising slots around London to comment on the pay package of Bernard Looney, whose earnings went from £4.5 million [...]
Netflix: Subscribers up, password sharing down, as clampdown pays off July 20, 2023 Netflix has gained nearly six million subscribers this quarter as its password sharing clampdown bears immediate fruit. Announcing its second quarter results, the company said paid subscribers grew by 4.14m April through June as they rolled out so-called paid sharing in over 100 countries. The firm had become aware that a number of users of [...]
IPA Bellwether: UK businesses boost sales promotions to record levels but pessimism lingers July 20, 2023 UK firms have ramped up sales promotions to an all-time high, leading to a growth in overall marketing budgets, according to the second-quarter IPA Bellwether Report released today. The report, which tracks marketing trends, revealed that sales promotions budgets have reached their highest level in the 23-year history of the survey, as more businesses increased [...]
Andria Vidler to lead Allwyn UK as it gears up to operate the National Lottery July 19, 2023 Lottery operator Allwyn UK has announced the appointment of Andria Vidler as its new boss, as it prepares to take over operation of the National Lottery. Vidler will spearhead Allwyn’s operation of the National Lottery starting in February 2024, as it focuses on maximising funds generated for its giving-back initiative ‘Good Causes’ during its 10-year [...]
Warner Music signs deal with Tiktok to ‘harness’ its viral social media power July 19, 2023 Warner Music Group has inked a multi-year licensing deal with Tiktok to help drive up its revenues and increase marketing opportunities. While specific financial details remain undisclosed, Warner said the venture aims to “harness” the viral media power of the short-video app to bolster revenues and marketing opportunities. Both companies have dubbed the new partnership, [...]
Audioboom hopes new ad strategy will power recovery as it reports net loss July 19, 2023 Podcasting platform Audioboom today posted a net loss of $1.8m (£1.4m) for the first half of the year, but said that its new advertising strategy would see the firm “emerge from the economic downturn in a position of strength”. Revenue for the first half of the year came in at $31.8m (£24.6m), down from $40.9m [...]
TNT Sports replaces BT Sport in ‘clean slate’ – but bumps lie ahead July 18, 2023 TNT Sports will appear on the television screens of sport fanatics across the UK and Ireland from today, replacing BT Sport. It was revealed in February that BT Sport would undergo a rebrand to TNT Sports as part of a deal between the broadband giant and Warner Bros. Discovery (WBD), signed last autumn. The media [...]
Live music gives London a £2bn boost – but venues are still battling rising costs July 18, 2023 Economists and melomaniacs alike have reason to cheer the capital’s post-pandemic musical revival with the capital’s coffers given a £2bn boost by large and small concerts alike. Nearly 5m music lovers flocked to the capital last year to attend live music events, according to a report from UK Music, filling hotels, bars and restaurants. The [...]
2023 Women’s World Cup ads showcase new-found star power of players July 17, 2023 Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]
Netflix lookahead: Password sharing crackdown could boost revenues July 16, 2023 Netflix’s password sharing crackdown could bolster revenues for the streamer as it gears up to post second quarter results on Wednesday, analysts have suggested. With Netflix subscription sign ups having been on the rise for the past three quarters, AJ Bell analyst Danni Hewson said they are expected to come in higher in the latest [...]