JCDecaux marks 10 years of Nurture at London Stock Exchange after supporting 500+ UK growth businesses
Star Wars Episode 7 The Force Awakens smashes box office records with $517m opening weekend worldwide December 20, 2015 Star Wars has lived up to the fever pitch hype breaking box office records over the weekend. The hugely anticipated seventh Star Wars film, The Force Awakens, raked in $517m (£347m) across the globe, and grossed a record $238m in the US and Canada alone, making it the biggest ever opening weekend in history ahead of dinosaur [...]
Star Wars 7 The Force Awakens spoilers: Chrome extension Force Block is the only alert tool you need to stop them December 15, 2015 It's finally here. After years of waiting, the biggest ever movie franchise follow up, Star Wars VII The Force Awakens, is hitting cinema screens. But with such hype comes one great risk to film-lovers – the spoiler, or the chance of someone letting slip the plot details. "Spoilers are the path to the dark side. Spoilers lead to anger. [...]
Move over Mog and Man of the Moon: Science says we loved Harvey Nichols’ “gift face” more than the Sainsburys and John Lewis Christmas adverts in 2015 December 15, 2015 Move over Mog and Man on the Moon, it's Harvey Nichols' "gift face" Christmas advert which really connected with us and made us feel something this festive season. If you haven't seen it, the ad features a recreation of the day itself and the less than inspired gift giving which takes place on it, urging us [...]
Five of the most ridiculous Star Wars Force Awakens merchandising and products : From Lightsaber chopsticks to Darth Vader showerheads December 14, 2015 As the world awaits Star Wars Episode VII The Force Awakens to hit cinemas, there's one thing that might just be even bigger than the biggest flm of the year – the merchandise. The Disney machine is already churning out everything from bed covers to waffle makers and products associated with the biggest film of the [...]
That bizarre Robert Dyas Christmas ad: What were they thinking? December 14, 2015 As we inch ever closer to Christmas Day, it seemed for a moment that the snow may have settled on this year’s seasonal advertising dust-up. However, Robert Dyas’ new festive spot just dropped, proving that it’s never too late to be the centre of attention – though not necessarily for the right reasons. Roundly ridiculed [...]
The science of branding: Neuro-Insight CEO Heather Andrew on brands and brains December 14, 2015 Emotion is not enough, says Heather Andrew When Cadbury’s drumming gorilla was unleashed in 2007, its soundtrack and surrealism allowed the confectioner to draw a line under its salmonella scare, and boosted sales by 9 per cent. But an entertaining advert is not enough. The role which branding plays within the advert is crucial, [...]
Digital Single Market: The impact for marketers December 13, 2015 The European Commission’s Digital Single Market (DSM) strategy aims to remove cross-border regulation, making it easier for digital businesses to operate across Europe. The EU estimates that it could add €415bn to GDP and create 3.8m extra jobs. The Commission’s latest proposals, released last week, cover copyright and digital contracts, and seek to make it easier [...]
Robert Dyas Christmas advert wins weirdest ad of 2015 for “we’re gay, straight and bi” YouTube video December 13, 2015 We've had John Lewis's Christmas advert bonanza, then the Man on the Moon spoof (from Aldi, who else), as well as the curveball surprise hit of the Christmas ad season (a Spanish lottery ad, if you missed it). Now, we have the winner of the title for weirdest ad of the year (and not just Christmas). Of [...]
Alibaba buys South China Morning Post as media interests grow December 11, 2015 Alibaba has added to its expanding media empire by buying the South China Morning Post, Hong Kong's biggest local English-language newspaper. Read more: Alibaba made £9.4bn in 24 hours on Singles Day The Chinese e-commerce giant did not disclose the financial terms of the deal for the 112-year old paper owned by SCMP Group Ltd – a [...]
Twitter will show ads to people who don’t even use Twitter December 10, 2015 Twitter is testing out a new way to advertise by showing promoted tweets to people who are not logged in to the site in a bid to expand its sources of revenue. Apparently 500m people visit Twitter pages every month with out logging in, many via results which appear in Google search, and that's 500m eyeballs [...]