FTSE 100 chief executives on Twitter: Why they should be on social media… even Snapchat and Instagram September 15, 2015 FTSE 100 companies are notoriously quiet on social media, and their CEOs even more so. It can be easier sometimes to bury one’s head in the board room than put it on the Twitter parapet. So when I took a look at the new data on how many FTSE 100 bosses are active on social [...]
Rescuing brands from oblivion September 13, 2015 Havas Media’s Paul Frampton talks whisky and consumer apathy IN THE battle for customer loyalty, brands are realising that, to market a product, they must do more than thrust it in front of potential consumers. According to Paul Frampton, chief executive of Havas Media UK, curating interesting, even educational content, and delivering it in ways [...]
Marketers threaten to bring media work in-house September 13, 2015 AS MARKETING departments look for bang in every buck they spend, the relationship with brands and media agencies is set to change. A survey by MediaSense, ISBA and IPSOS Connect has shown that 60 per cent of brands anticipate moving their content development in-house, or going to alternative agencies, before 2020. So why are agencies [...]
Robert De Niro transforms into Bernie Madoff in new HBO show Wizard of Lies – first picture revealed September 11, 2015 The first picture of Robert De Niro and Michelle Pfeiffer as Bernie and Ruth Madoff has surfaced online. The two Hollywood heavyweights are starring in the HBO film Wizard of Lies, a dramatisation of how convicted fraudster Bernie Madoff was responsible for building one of the most infamous Ponzi schemes in history. Madoff, who conned investors [...]
BBC charter review: Why Auntie needs local media September 7, 2015 The upcoming charter review provides the ideal opportunity to extend the BBC’s long-established and highly successful outsourcing model to local news gathering. At a time when more power is being devolved to the regions, it is essential that there is a long-term commitment to media coverage of institutions – courts, health trusts, education authorities, [...]
Lord Tony Hall reveals plans for BBC’s “open platform” future: Local news partnerships, North Korea broadcasts, and children’s iPlayer September 7, 2015 Tony Hall, the director general of the BBC, has promised the public broadcaster will be "an open platform for British creativity" in a speech outlining plans for its future ahead of next year's royal charter renewal. Lord Hall said the proposals would "lead to a more creative and distinctive BBC" but warned that it would [...]
The UBS rebrand: CMO Johan Jervoe talks art and Annie Leibovitz September 6, 2015 Following the financial crisis, banks have struggled to clean up their public image. But last week, the Swiss banking giant UBS began a global brand relaunch, its first since 2009. The campaign will be 70 per cent digital, and feature photographs by American portrait photographer Annie Leibovitz, as well as a 90 second [...]
Obelisks to Old Street: What next for out-of-home? September 6, 2015 SINCE the Ancient Egyptians inscribed their laws on giant stone obelisks, “out-of-home” advertising (OOH) has been grabbing our attention. Few commuters will have missed the “dino” domination of Waterloo Station earlier this summer – a project by Universal Pictures and JCDecaux UK to create buzz around the release of the blockbuster Jurassic World. It was [...]
Apple News isn’t the big threat to publishers from iOS 9 – ad blocking is September 3, 2015 Much has been written about the imminent launch of Apple News and how – along with Facebook Instant Articles – it could completely change the landscape for digital publishers. And, of course, it could. Apple and Facebook are masters of user experience and their respective plans to ingest other people’s news into their worlds will [...]
Rebekah Brooks confirmed as News UK chief executive as former Telegraph editor Tony Gallagher is appointed as Sun editor September 3, 2015 News UK, the UK newspaper arm of Rupert Murdoch's publishing giant News Corp, has confirmed it's appointed Rebekah Brooks as its chief executive. Brooks left the company under a cloud four years ago at the height of the phone hacking scandal, but was cleared of all charges last year. Read more: One chart showing every company [...]