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      The Masters delivers food now, and it’s desire wrapped in identity

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      The Masters delivers food now, and it’s desire wrapped in identity

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Golf

  • The Masters delivers food now, and it’s desire wrapped in identity

    Sport Business

    Large Hosting Kit: sold out. The Classics Kit: sold out. Azalea Cocktail Kit: sold out. Masters fever really is here, and fans have been keen to snap up anything branded with the yellow colourway United States coastline and Augusta red flag. For a number of years now the Masters organisers have been selling hosting kits [...]

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  • Tiger Woods Masters fitness update hands boost to golf TV channels

    Sport Business

    Broadcasters’ prospects of attracting bumper viewing figures for the Masters have been boosted after Tiger Woods said he hoped to play at Augusta next month. Woods made his competitive return in the finals of TGL, the hybrid golf league he founded with Rory McIlroy, on Tuesday night. And although the 50-year-old’s Jupiter Links team lost [...]

    General news article with no specified content, focusing on broad topics.
  • Burnham backs England bid to host Ryder Cup for first time in three decades

    Sport Business

    The Ryder Cup could return to England for the first time in 30 years if a bid backed by £70m, Greater Manchester Mayor Andy Burnham and Team Europe champion Tommy Fleetwood is successful. Bolton is planning to bid for the 2035 Ryder Cup, in what will be the first edition of the intercontinental golf competition [...]

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  • LIV Golf teams up with Open Championship chiefs the R&A

    February 18, 2026

    LIV Golf has announced a collaboration with the R&A, organisers of the Open Championship, and the USGA, which runs the US Open. The global circuit, which features stars such as Bryson DeChambeau, Jon Rahm and 2022 Open winner Cameron Smith, has engaged the R&A’s Sustainable Agronomy Service and the USGA’s Green Section to consult on [...]

  • Tiger Woods and Rory McIlroy to launch new sports league with NFL

    February 13, 2026

    Tiger Woods, Rory McIlroy and their TMRW Sports venture are set to partner with the NFL to launch a flag football league in the US by 2028. TMRW Sports, which boasts a galaxy of star investors from sport, entertainment and high finance, has been selected to operate the flag football project, according to multiple reports [...]

  • LIV Golf open to PGA resolution and in talks over team sales, says president

    February 9, 2026

    LIV Golf chiefs insist they remain open to working with the PGA Tour amid apparently receding prospects of a merger of interests but are focused on the next phase of their business, including the sale of stakes in two teams. More than two and a half years after a “framework agreement” was announced for the [...]

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