The week in brief
Reebok unveils new logo
In the second overhaul of the sportswear company’s logo in its 121-year history, Reebok has unveiled a new design to reflect its focus on fitness. Chief marketing officer Matt O’Toole said: “The new brand mark signals a clear purpose for our brand.. It is a symbol of change – an invitation to take part, and to unlock your true potential”.
Lastminute.com launches Secret Hotels campaign
The online travel and leisure retailer has launched a video-led digital campaign for its Top Secret Hotels offering. Created by Y by PI&C and launched on Friday on the lastminute.com site and YouTube channel, the campaign positions the service as a “secret worth knowing”.
Tesco’s Blinkbox Music in marketing drive
Tesco has pressed play on a marketing campaign for its streaming service Blinkbox Music. The multi-million pound campaign was created by Karmarama, with media planning and buying by Arena Media. It is the first time Tesco has invested in above-the-line marketing for the free web and app-based service, the companion service to Tesco’s Blinkbox TV and film offering.
Snack giant Intersnack calls Euro-wide media pitch
The German food manufacturer, which bought KP Snacks last year, has called a pan-European review of its €50m (£42m) media business account, Campaign reported last week. The account is currently handled by WPP’s Primus in the UK.
RateSetter seeks creative agency
The peer-to-peer lending company is on the hunt for its first ever creative agency to develop a multi-million pound marketing campaign. RateSetter is currently seeing four agencies, and plans to choose a winner by the end of this month.
Ads of the week
Beauty brand L’Oreal has launched its first marketing campaign featuring real people rather than the celebrity ambassadors it has used in the past, Marketing Week reported last week.
HSBC has released a film, created by Saatchi & Saatchi, to promote its sponsorship of the 2014 Hong Kong Rugby Sevens tournament.