Team GB snap up partnership deal with TikTok February 12, 2024 TikTok have promised to provide athletes “specialist training and guidance” on creating content.
London Westfield owner looks to Paris Olympics for sales boost February 8, 2024 Westfield mall owner Unibail-Rodamco-Westfield (URW) believes the Paris Olympics will boost sales in 2024, with a number of its Viparis convention venues hosting events during games.
Sports tech: Why super Speedo is making a splash yet again February 8, 2024 Speedo is no stranger to revolutionary tech. But 15 years on since the ban of a race suit they produced that was deemed “technical doping”, they’re back with a new bit of space age tech that could change the swimming world. Matt Hardy takes a deep dive. Pharmaceutical doping has been at the heart of [...]
Ed Warner: What politicians get wrong on policy and how I would fix it January 25, 2024 Britons may now be only four months away from their day in the polling booth. Policy wonks will be doing their wonking, party manifestos in early draft form, PR grids being re-written daily. Sport will barely feature beyond a sweaty MP or two getting down with the kids for a fleeting photo op at a [...]
Zharnel Hughes: I’m pretty sure Paris 2024 athletics will be sold out January 22, 2024 Leading British medal hopeful Zharnel Hughes has played down fears of empty seats for his races at the Paris 2024 Olympic Games despite sluggish ticket sales. City A.M. revealed this month that tickets were still available for 55 medal sessions, including the men’s and women’s sprint finals, with just 200 days to go until the [...]
Zharnel Hughes backs ‘Netflix and chill’ to attract new fans to athletics January 19, 2024 Hughes is one of the sprinters set to star in the show, due for release this summer.
Paris 2024: Olympics at risk of empty seats amid ticket sale fears January 8, 2024 With just 200 days to go until what has been promised to be one of the most exceptional Olympic Games of the modern age, City A.M. research shows that 55 medal sessions still have tickets available to purchase. It raises questions over whether ticket prices are too high, whether the demand is there and whether [...]
Ed Warner: Gaza and Ukraine conflicts send Paris Olympics threat levels to maximum January 4, 2024 The IOC's members should speak out against its backdoor appeasement of Putin, writes Ed Warner.
Sport sceptics might scoff but Paris Olympics and Euro 2024 really can lift our gloom January 1, 2024 Brands and marketeers take note: this is how you can capitalise in 2024.
Sports Law in 2024: The cases that will define the year December 31, 2023 The courtroom (or more often, arbitration centre) has long been an important field of competition in sport, but the day-to-day news may never before have contained so many high-profile cases in the sector. We take a look at the decisions and disputes that will define 2024 as a year in sports law. Football For those [...]