LIV Golf open to PGA resolution and in talks over team sales, says president Sport Business LIV Golf chiefs insist they remain open to working with the PGA Tour amid apparently receding prospects of a merger of interests but are focused on the next phase of their business, including the sale of stakes in two teams. More than two and a half years after a “framework agreement” was announced for the [...]
LIV Golf lands Rolex partnership in major boost ahead of fifth season Sport Business LIV Golf has struck another blow in its battle for mainstream recognition by securing the backing of one of the sport’s biggest sponsors, Rolex. The luxury watch brand, which already has deals with the leading men’s and women’s majors, tours and both the Ryder and Solheim Cups, has become an official partner of the LIV [...]
Rolex and DP World Tour sign long-term partnership extension Sport Business Rolex’s partnership with golf’s DP World Tour will pass 30 years after the organisations signed a long-term agreement. The watchmaker has been a partner of the top European golfing circuit since 1997 and the new deal comes just months after DP World extended its title sponsorship of the tour until at least 2035, in what [...]
Live sport credited for Netflix subscriber surge as sign-ups hit 325m January 21, 2026 Netflix has credited its investment in live sport for a surge in sign-ups as quarterly revenue rose to beyond $12bn. Results for Q4 saw income rise by nearly 30 per cent $2.4bn while subscriber numbers jumped to 325m. Netflix was the exclusive global broadcaster of the bout between influencer Jake Paul and former world heavyweight [...]
Brooks Koepka return puts PGA Tour and LIV Golf back on collision course January 13, 2026 Brooks Koepka’s return to the PGA Tour shows that it and LIV Golf are back to being rivals again, says former European Ryder Cup captain Paul McGinley. The PGA Tour this week confirmed it had accepted Koepka’s application to rejoin the circuit and opened the door for other high-profile LIV Golf defectors Bryson DeChambeau, Jon [...]
The top 20 sporting events by bets placed in 2025, according to Entain December 31, 2025 Betting behemoth Entain has revealed the sporting events punters bet on the most during 2025. The iconic Grand National, run at Aintree, maintained its top spot but the number of footballing events in the top 50 fell slightly, largely down to 2025 being a year without a major men’s tournament. The Grand National was joined [...]
Sport business quiz 2025: Test your knowledge with City AM’s topical teasers December 24, 2025 Quiz fans, have you been paying attention to the ever-changing sport business landscape in 2025? We at City AM have been breathlessly documenting it and have devised a test to see how much you remember. If you think you know your Hundred auctions from your Formula 1 minority sales and your record breaking NBA team [...]
The Old Course Hotel is bringing a modern twist to a classic December 8, 2025 St Andrews is known for three things: being the third oldest university in the English-speaking world; sparking the love affair between Prince William and Kate; and being the home of golf. If you’re thinking of checking it out, the famous The Old Course Hotel has teamed up with some impressive experts to create a variety [...]
LIV Golf is Formula 1 and PGA Tour is IndyCar, says CEO O’Neil December 8, 2025 LIV Golf chief Scott O’Neil says he wants the challenger circuit to be the Formula 1 to the PGA Tour’s IndyCar. The PGA Tour remains home to most of the top players in men’s golf but is US-centric, while LIV Golf is more international in outlook and innovative in presentation but has few stars at [...]
Golf’s Open to move into August to accommodate Olympics December 8, 2025 Golf’s Open championship will be moved to accommodate the Los Angeles Olympics in 2028. The 156th edition, which is yet to have a confirmed host course, will shift into August to ensure the top players can compete in the Olympic golf at Riviera Country Club in the Pacific Palisades. Mark Darbon, the chief executive of [...]