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WPP

  • WPP names Karen Blackett as new UK chief

    chief

    The world’s biggest advertising group WPP named Karen Blackett OBE as the new President of its UK business.  Blackett currently serves as UK CEO of GroupM, WPP’s media investment business, alongside her role as UK Country Manager for WPP. She will step down from GroupM to focus full-time on WPP, and her successor as UK CEO of GroupM will [...]

  • WPP snaps up Dutch ecommerce firm Newcraft amid buoyant sales

    wpp

    The world’s biggest advertising group WPP has snapped up Dutch ecommerce consultancy Newcraft, as the powerhouse continues with its expansion push.

  • Advertising titan WPP lifts net sales forecast

    WPP OUTLOOK

    The world’s biggest advertising group, WPP, has hiked its full-year net sales outlook, anticipating buoyant spending by clients. The London-listed firm said it now anticipates net sales to grow six to seven per cent in 2022, on a like for like basis. This was an adjustment upwards from a previous forecast of 5.5-6.5 per cent. [...]

  • WPP snaps up Aussie marketing tech firm Bower House Digital to expand global network

    June 30, 2022

    WPP announced this morning that it has snapped up Bower House Digital, a marketing technology services agency located in Australia. 

  • Ukrainian government recruits UK ad giant WPP to craft economy rebuilding campaign

    June 22, 2022

    WPP and the Ukrainian Government have announced a fresh partnership to attract investment into Ukraine and help rebuild its economy.

  • Global ad industry set to grow 8.4 per cent despite Chinese slowdown and inflationary sting

    June 13, 2022

    The global advertising industry is expected to grow 8.4 per cent this year, as global markets continue to make a slow comeback.

  • Dodging inflation woes: Ad giant WPP raises forecasts as online demand soars

    April 27, 2022

    Ad giant WPP hiked its its full-year sales outlook this morning following booming online demand despite shrinking woes for consumer budgets for major brands.

  • Meta creative production: WPP’s Hogarth launches 700 strong metaverse team

    February 23, 2022

    Hogarth, WPP’s specialist global creative content production company, has announced it will be launching The Metaverse Foundry, a global team of over 700 to deliver brand experiences for clients in the metaverse from design to execution. The Foundry will be available to all WPP’s clients and agencies globally, bringing together metaverse production and virtual art. [...]

  • Sir Martin Sorrell eyes up ad-tech with new £110m venture capital fund

    January 16, 2022

    Advertising boss Sir Martin Sorrell is launching a £110m venture capital fund aimed at early-stage ad-tech companies.

  • WPP acquires design agency Made Thought to ‘raise the bar’ for creativity

    December 6, 2021

    WPP today announces the acquisition of a majority stake in branding and design agency Made Thought.

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