WPP chief says use of AI in advertising is an ‘opportunity’ not a threat artificial intelligence Contrary to some commentators’ fears, chief of WPP Mark Read has called artificial intelligence a “massive opportunity to optimise creative” work rather than representing a threat. Speaking to the Financial Times, Read revealed the advertising giant has already been using artificial intelligence and automation to “amplify” its creative work for some years. He added that [...]
WPP names Karen Blackett as new UK chief chief The world’s biggest advertising group WPP named Karen Blackett OBE as the new President of its UK business. Blackett currently serves as UK CEO of GroupM, WPP’s media investment business, alongside her role as UK Country Manager for WPP. She will step down from GroupM to focus full-time on WPP, and her successor as UK CEO of GroupM will [...]
WPP snaps up Dutch ecommerce firm Newcraft amid buoyant sales wpp The world’s biggest advertising group WPP has snapped up Dutch ecommerce consultancy Newcraft, as the powerhouse continues with its expansion push.
Advertising titan WPP lifts net sales forecast August 5, 2022 The world’s biggest advertising group, WPP, has hiked its full-year net sales outlook, anticipating buoyant spending by clients. The London-listed firm said it now anticipates net sales to grow six to seven per cent in 2022, on a like for like basis. This was an adjustment upwards from a previous forecast of 5.5-6.5 per cent. [...]
WPP snaps up Aussie marketing tech firm Bower House Digital to expand global network June 30, 2022 WPP announced this morning that it has snapped up Bower House Digital, a marketing technology services agency located in Australia.
Ukrainian government recruits UK ad giant WPP to craft economy rebuilding campaign June 22, 2022 WPP and the Ukrainian Government have announced a fresh partnership to attract investment into Ukraine and help rebuild its economy.
Global ad industry set to grow 8.4 per cent despite Chinese slowdown and inflationary sting June 13, 2022 The global advertising industry is expected to grow 8.4 per cent this year, as global markets continue to make a slow comeback.
Dodging inflation woes: Ad giant WPP raises forecasts as online demand soars April 27, 2022 Ad giant WPP hiked its its full-year sales outlook this morning following booming online demand despite shrinking woes for consumer budgets for major brands.
Meta creative production: WPP’s Hogarth launches 700 strong metaverse team February 23, 2022 Hogarth, WPP’s specialist global creative content production company, has announced it will be launching The Metaverse Foundry, a global team of over 700 to deliver brand experiences for clients in the metaverse from design to execution. The Foundry will be available to all WPP’s clients and agencies globally, bringing together metaverse production and virtual art. [...]
Sir Martin Sorrell eyes up ad-tech with new £110m venture capital fund January 16, 2022 Advertising boss Sir Martin Sorrell is launching a £110m venture capital fund aimed at early-stage ad-tech companies.