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Brewdog

  • Brewdog sale: what next for the craft beer giant?

    Retail

    Brewdog’s bars sat empty on Monday, lights off and beer taps dry, as weeks of frenzied anticipation over the sale of the craft beer titan built to a head.  It quickly became clear on Monday afternoon that many of those bars would never see another punter walk through their doors. For the venues lucky enough [...]

    This is not the first time Brewdog has found itself on the wrong side of an ASA ruling (Photo by Jeff J Mitchell/Getty Images)
  • Brewdog bought by US cannabis giant in £33m deal

    Hospitality

    Craft beer giant Brewdog has been sold to American cannabis and brewing group Tilray Brands for £33m after co-founder James Watt reportedly walked away from a comeback deal. Tilray Brands, a pharma firm which sells cannabis and alcoholic lifestyle products, has agreed a deal to acquire most of the brand’s assets. The announcement of a [...]

    This is not the first time Brewdog has found itself on the wrong side of an ASA ruling (Photo by Jeff J Mitchell/Getty Images)
  • Brewdog: HSBC could seize brewery if no buyer found 

    Hospitality

    Brewdog’s sprawling Scottish brewing estate could be seized by HSBC if the craft beer firm fails to find a buyer to steady its finances.  Brewdog has agreed for its debts to be secured against its brewery in Ellon, Aberdeenshire, meaning it could lose its huge brewing estate if it cannot pay up.  Co-founder James Watt [...]

    This is not the first time Brewdog has found itself on the wrong side of an ASA ruling (Photo by Jeff J Mitchell/Getty Images)
  • Brewdog co-founder to plough millons into rescue bid for the struggling brewer

    February 21, 2026

    James Watt, the co-founder and former boss of Brewdog is to plough £10m of his own money into the company in a rescue bid for the craft brewer. According to reports from Sky News, Watt, who stepped down as Brewdog’s chief executive in 2024, is assembling financial backing from external investors for the group. Insiders [...]

  • Brewdog faces hangover from ‘punk’ investment model

    February 17, 2026

    Once offering a craft beer revolution to its “punk” investors, Brewdog’s likely sale has angered some of its thousands of small-scale shareholders and could see the brand’s elements be flogged off in segments. The UK’s largest independent brewer kickstarted the country’s craft beer obsession and challenged traditional financing models by offering cheap shares to consumers.  [...]

  • Brewdog calls time as advisers brought in to assess bidders

    February 14, 2026

    Independent craft beer brewer, Brewdog, has called in advisers to oversee a sale that could trigger a break-up of one of Scotland’s well-known businesses. The board of Brewdog, which brands include Punk IPA and Elvis Juice, has appointed restructuring experts Alix Partners to attract interest from potential bidders, first reported by Sky News. Sources said [...]

  • Autumn Budget: BrewDog boss issues £1bn warning to Rachel Reeves

    November 19, 2025

    The hospitality sector needs to sell almost one million extra pints every hour in order to cope with a £1bn cost surge thanks to Chancellor Rachel Reeves’ tax hikes, the chief executive of BrewDog has warned. James Taylor, who took on the job earlier this year, said Reeves needs to take ‘meaningful action’ because of [...]

  • Brewdog ad banned for promoting beer as ‘solution for loneliness’

    August 6, 2025

    A Brewdog advert has been banned by the advertising watchdog for suggesting that one of its beers could be a remedy for boredom, loneliness and frustration. The Advertising Standards Authority (ASA) ruled that a poster to promote the Scottish brewer’s Wingman IPA beer implied it could be a solution to overcoming several daily problems – [...]

  • Brewdog: James Watt’s brewer names second CEO in a year

    March 10, 2025

    Brewdog has appointed a new chief executive for the second time in the space of a year following the departure of James Arrow for “personal reasons”. Arrow has been succeeded at the Scotland-based brewer by chief financial officer, James Taylor. Lauren Carrol has taken on the role of chief operating officer, Brewdog also confirmed. The [...]

  • Britain’s independent brewers hit record turnover as small firms flounder

    January 30, 2025

    Turnover of the UK’s top 25 independent breweries hit a record high of £1.72bn in the last year although there was a higher rate of insolvencies for small brewers, according to new data. The figure was up nine per cent year on year, according to national accountancy group UHY Hacker Young. The record turnover was [...]

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