BrewDog launches ‘gold plated apology’ after advertising watchdog scolding October 20, 2021 BrewDog has been slapped on the wrist by the advertising watchdog after falsely claiming competition winners would receive a “solid gold” can. BrewDog admitted the prize cans in question were 24 carat gold-plated replica cans rather than solid gold as social media posts, that were hastily deleted, had claimed. Coo-founder James Watt has said the [...]
Maybe 2023: BrewDog momentum for London listing stalls October 18, 2021 BrewDog’s momentum for a market debut in London appears to have slowed as the brewing operation eyes 2023 for a float.“Could it be sometime in 2022? Maybe. 23? Maybe,” CEO and co-founder James Watt told The Daily Telegraph.Watt was keen to distance the listing cooling from ex-staffers’ claims of a “culture of fear” at BrewDog. [...]
Weak data security storm brews over BrewDog as it mulls IPO October 11, 2021 More than 200,000 BrewDog shareholders and customers had their details exposed for over 18 months, according to a security consulting and testing services firm. It comes as the beer maker prepares for an initial public offering, which would require it to step up its data security. Details such as names, date of birth, email address, [...]
BrewDog hopeful of a better year after filing 2020 losses October 4, 2021 BrewDog has said the most recent trading numbers for its bar division “tell a very different story” to its yearly results for 2020. The company’s venues division posted a pre-tax loss of £10.4m for the year ended December 31 2020. This is compared to a pre-tax loss of £653,000 in 2019. What’s more, the company [...]
Brewing up a storm: Brewdog berated over hard seltzer ‘health’ claims July 7, 2021 Brewdog has been given a rap on the knuckles for making health claims in an advert for its alcoholic hard seltzer drink — despite the ad stating “we cannot claim this drink is healthy”. In an Instagram post published in January, Brewdog shared a picture of a can of its Clean & Press Hard Seltzer, [...]
Brewdog suffers another PR mishap in ‘solid gold’ can upset June 29, 2021 A winner of Brewdog’s “solid gold” beer can has asked the advertising watchdog to investigate the brewer’s claim the can is worth £15,000. The Advertising Standards Authority (ASA) has confirmed it is looking into the matter, the BBC reported, and Brewdog stands by the valuation. Brewdog offered 10 people to chance to find what it [...]
Listing bonanza: Here are the IPOs to watch out for this year June 16, 2021 Building on the momentum seen towards the end of last year, IPO activity in London is surging so far this year. However, Deliveroo’s recent IPO flop demonstrates that success is far from guaranteed. City A.M. compiled an overview of the UK, US and international IPO contenders to watch this year as the global economy recovers. [...]
BrewDog accused of ‘vanity projects’ and fostering a culture of fear among staff June 10, 2021 BrewDog has been accused of being a “toxic” employer that has led staff to feel fearful and suffer mental health issues as a consequence of working at the company. In an open letter to BrewDog, 61 former employees, plus a minimum of 45 others who “did not feel safe” to include their names or initials, [...]